Layar Lowers the Barrier to Entry for Augmented Reality for Brands

As reported earlier, augmented reality app provider Layar announced that it’s making its AR technology available for all iPhone apps via the Layar Player platform. While only three apps are utilizing it so far, you can expect to see  a lot more innovative AR-related features in many apps down the road.  

Layar Lends Augmented Reality Technology to Any iPhone App

Augmented reality app provider Layar made a very interesting announcement today – it’s making its AR technology available for all iPhone apps. In other words, expect to see a lot more innovative AR-related features in a lot of apps. 

This extension of AR tech comes in the form of Layar’s Layar Player (now out of beta). It’s available to all agencies, brands, and developers to use to include AR (for free, no less) in their iPhone apps. 

Is Augmented Reality the Future of E-Commerce?

eBay has launched a new version of its eBay Fashion iPhone app. This one lets users virtually try on sunglasses by using their phone’s front-facing camera to capture an image of themselves and fit the sunglasses to their faces. 

Augmented Reality App to Provide Greater Value to Local Businesses

It’s a very interesting time for local businesses. Mobile apps are opening many different opportunities for them to be discovered and new and creative ways. Likewise opportunities for engaging with customers and providing them with offers are becoming increasingly apparent.

Layar
, which makes a pretty useful augmented reality app, announced Layar Stream today, which will fuel the discovery of augmented reality content that is available around you.