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Late last month, augmented reality developers Layar announced that it was making its platform available to all developers of iOS apps, opening the door for a lot more innovation and practical use-cases for AR technology. "All apps and services that have a location aspect can now easily and without license costs be enhanced with an AR view of their content," Layar co-founder, Maarten Lens-Fitzgerald told WebProNews. "It fits with the new trends within the AR industry, which is the democratization of this new medium – lowering the barrier to enter the new realm of AR."
There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. Here’s the Wikipedia definition.
As reported earlier, augmented reality app provider Layar announced that it’s making its AR technology available for all iPhone apps via the Layar Player platform. While only three apps are utilizing it so far, you can expect to see a lot more innovative AR-related features in many apps down the road.
Augmented reality app provider Layar made a very interesting announcement today – it’s making its AR technology available for all iPhone apps. In other words, expect to see a lot more innovative AR-related features in a lot of apps.
This extension of AR tech comes in the form of Layar’s Layar Player (now out of beta). It’s available to all agencies, brands, and developers to use to include AR (for free, no less) in their iPhone apps.
eBay has launched a new version of its eBay Fashion iPhone app. This one lets users virtually try on sunglasses by using their phone’s front-facing camera to capture an image of themselves and fit the sunglasses to their faces.
It’s a very interesting time for local businesses. Mobile apps are opening many different opportunities for them to be discovered and new and creative ways. Likewise opportunities for engaging with customers and providing them with offers are becoming increasingly apparent.
Layar, which makes a pretty useful augmented reality app, announced Layar Stream today, which will fuel the discovery of augmented reality content that is available around you.