Cloud computing is responsible for a large amount of untapped marketing opportunities for businesses of all sizes. We tend to think about enterprise level businesses when we think of cloud infrastructures and implementations, but in reality, small businesses have just as much reason to turn to the cloud than the big companies, if not more.
Google announced today that over 3 million businesses have "gone Google", meaning they’ve switched to Google Apps. in addition to that, Google says over 30 million individual users within businesses, schools, and organizations are using the company’s messaging and collaboration tools.
Google has introduced a more secure sign-in capability for Google Apps accounts with two-step verification. The company says this "significantly increases the security of the cloud."
Apple announced that its releasing a beta version of Airprint wireless printing for iPad, iPhone, and iPod Touch as part of the iOS Develope Program. The service will be included in the iOS 4.2 software update in November.
Google has announced a new file conversion feature in Google Docs that lets you convert files that are already uploaded to your document list into a Google Docs format, as opposed to only being able to do so upon upload.
For example, you can convert PDFs to text using Google’s Optical Character Recogniton technology. Files that can be converted include:
Microsoft’s cloud computing division has scored a significant victory. Three of them, even, as this morning, the company was able to announce that Dow Chemical, Hyatt Hotels, and the University of Georgia will use Microsoft cloud computing solutions.
Google has introduced a new Government Edition of Google Apps. It includes all of the features of other Google Apps editions, but adds policy and security features. Google says it was designed with guidance from the federal government, as well as the Cities of Los Angeles and Orlando.
Google Apps for Government stores Gmail and Calendar data in a segregated system located in the continental United States, exclusively for government customers.
Rackspace is donating the code that powers its Cloud Files and Cloud Servers products, and NASA is contributing its Nebula Cloud Platform. From there, the two will actively collaborate on joint technology development.
Facebook has found itself the subject of a lawsuit from a guy named Paul Ceglia who claims to own an 84% stake in the company. The Wall Street Journal reports that in 2009, New York’s Attorney General accused him of defrauding customers of his wood-pellet fuel company.
Yesterday Microsoft had plenty of news coming out of its Worldwide Partner Conference, and today the news continues.
The company’s new channel chief, Jon Roskill, addressed the Microsoft partner community for the first time, and unveiled business strategies and resources to help partners utilize the cloud (a major theme of Microsoft’s during the event).