Google Adjusts AdWords Alcohol Policy

Google has made changes to its advertising policy on alcohol for AdWords. The company now allows ads to promote the sale of hard alcohol and liquor. 

Over two years ago, Google revised its alcohol policy from not allowing alcohol ads to begin permitting beer, champagne, and wine ads. A couple months later the company revised its policy again to allow the promotion of hard liquors and liqueurs. Now Google has revised it once again. 

YouTube Crosses 1 Billion Subscriptions, Launches Tool for a Quicker 2nd Billion

YouTube announced that its crossed a billion subscriptions. That’s subscriptions to YouTube channels. 

"Early on (we’re talking ’06 here, people!), the yellow subscribe button made its debut so the latest videos from your favorite channels could make a beeline to your inbox/eager eyes," YouTube Product Marketing Manager Georges Haddad, said in a blog post yesterday. "Today, the button that’s been immortalized as a throw cushion hits an important landmark: it’s been clicked over one billion times."

Google Announces 10,000-Unit Google TV Giveaway

Developers with an interest in Google TV might want to start clearing space in their dens for a set-top unit.  Google’s announced that it intends to give away a whopping 10,000 Logitech Revue devices in order to spur interest in the Google TV ecosystem.

We should note that Google’s not just trying to get apps built; this promotion is designed more to encourage the optimization (or creation) of websites for Google TV users.

LinkedIn to Acquire B2B Ratings Provider ChoiceVendor

LinkedIn announced that it  has agreed to acquire ChoiceVendor, which is a company that provides ratings and reviews of B2B service providers in more than 70 categories across the United States.

ChoiceVendor is based in San Francisco and was founded by CEO Yan-David Erlich and VP of engineering Rama Ranganath.

WordPress Subscriptions, Facebook Ad Impressions & More

There’s been a lot going on in web news over the last few days, and there have been some things worth looking at that I haven’t gotten a chance to cover, but I’d like to point out just in case you missed them. 

Facebook Tests Subscriptions, Will Launch Remote Log-Out

Facebook is testing a feature that lets users "subscribe" to other users. Nick O’Neill at AllFacebook shares an official statement from Facebook: "This feature is being tested with a small percent of users. It lets people subscribe to friends and pages to receive notifications whenever the person they’ve subscribed to updates their status or posts new content (photos, videos, links, or notes)."

Amazon to Take On Netflix With Subscription Service?

The Wall Street Journal is reporting that Amazon is working on a subscription service for TV shows and movies. The company has reportedly been talking with NBC Universal, Time Warner, News Corp. Viacom, and others about such a service.

Major Publishers Project $3 Billion in Digital Subscription Revenue by 2014

Next Issue Media, a digital publishing consortium made up of Condé Nast, Hearst, Meredith, News Corp., and Time, has revealed findings from a study on consumer demand for digital newspaper and magazine products. According to the consortium, $3 billion in subscription revenue is expected by 2014.

After accounting for potential cannibalization of some print subscriptions, the industry could realize $1.3 billion in incremental revenue, the consortium says.

Blockbuster Adds Xbox, Playstation, Wii Games to Subscription Rental Service

Blockbuster has announced that it’s adding games to its mail rental service. Customers now have access to over 3,000 titles for Xbox, Xbox 360, PS3, PS2 and Wii through the company’s mail subscriptions service.

Blockbuster says the move makes them the only entertainment company to offer rentals of games, movies, and TV shows for home delivery through a single subscription service.

Online Subscriptions Driving Magazine Sales

Online subscription will generate 24 percent of new business sales for magazines in 2010, according to a new report from the Magazine Publishers of America (MPA).

The percentage of subscriptions generated from the Internet has increased steadily since 2006: