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Twilio's Q2 earnings beat estimates with $1.19 EPS and $1.23B revenue, driven by customer growth and AI momentum. However, its Q3 forecast missed expectations due to economic headwinds, causing a 10%+ stock plunge. Despite challenges, raised full-year growth signals potential recovery if pressures ease.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Learn more about how to integrate geospatial data into your enterprise systems in the following article below.
Businesses leverage customer engagement metrics like CTR, bounce rates, CLV, and NPS to optimize content strategies, using tools such as Google Analytics and AI for precise measurement and predictive insights. Despite challenges like privacy issues, integrating data with personalization drives loyalty and revenue. Mastering these metrics ensures sustained growth in 2025.
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The metaphor of a "journey" has evolved to describe the various interactions and touchpoints a customer experiences from the moment they become aware of a brand to their decision to purchase—and beyond. However, as marketing experts and scholars have pointed out, this metaphor can sometimes oversimplify the complex, non-linear, and multifaceted nature of customer interactions.
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