eBay announced he launch of eBay 4.0, a major overhaul of its mobile experience on Android and iOS. It includes what the company refers to as a “more browsable” design and provides users with improved access to top deals, promotions, and events. It’s also more personalized than previous versions.

The app builds on eBay’s recently redesigned iPad experience, but adds adds more tools for sellers to manage listings and buyers to find the items they’re looking for.

Introducing eBay 4.0 from eBay Newsroom on Vimeo.

“Focused on creating more vibrancy in our marketplace, we’ve elevated selling within eBay 4.0, and have designed a more personalized experience based on a seller’s level and activity,” says Chief Product Officer RJ Pittman. “The new app offers more information to help first-time and new sellers be successful, and a new dashboard for more regular sellers with at-a-glance activity updates. We are passionate about creating a great experience for our buyers and enabling the continued success for our sellers.”

“And we continue to engage our community for input,” Pittman adds. “Last month we introduced the largest public beta program for the new apps on both iOS and Android. The feedback from early testers has been quite positive, honest, and invaluable. We greatly appreciate our customers’ insights about key features and functionality, and their input on the design and overall experience.”

eBay 4.0 is currently available in the App Store and Google Play.

Image via eBay