Demand Media Revenue Down Thanks To Loss Of Search Referrals

Demand Media just announced its results for the third quarter. Revenue was down 2% year over year. Content and media revenue specifically was down 7%. Registrar revenue was up 11%, and mobile revenue ...
Demand Media Revenue Down Thanks To Loss Of Search Referrals
Written by Chris Crum
  • Demand Media just announced its results for the third quarter. Revenue was down 2% year over year. Content and media revenue specifically was down 7%. Registrar revenue was up 11%, and mobile revenue doubled year over year.

    The company perhaps known as the poster child for the Google Panda update, has once again felt the negative effects of a loss in search referrals.

    “This quarter, our media business was negatively impacted by declines in search referral traffic and advertising demand. Despite these challenges, I am excited about the long-term prospects for both our media and domain name services businesses,” said Interim President and CEO Shawn Colo. “We have a unique set of compelling assets, which will enable us to take advantage of significant growth opportunities in both the media and domain services markets.”

    This is the company’s first earnings report without Richard Rosenblatt, who recently stepped down as CEO. The company reportedly also laid off fifteen people.

    Here’s the release in its entirety:

    SANTA MONICA, Calif.–(BUSINESS WIRE)–Nov. 7, 2013– Demand Media, Inc. (NYSE: DMD), a leading digital media and domain name services company, today reported financial results for the third quarter ended September 30, 2013.

    “This quarter, our media business was negatively impacted by declines in search referral traffic and advertising demand. Despite these challenges, I am excited about the long-term prospects for both our media and domain name services businesses,” said Shawn Colo, Interim President and CEO of Demand Media. “We have a unique set of compelling assets, which will enable us to take advantage of significant growth opportunities in both the media and domain services markets.”

    Financial Summary
    (In millions, except per share amounts)
    Three months ended September 30,
    2013 2012 Change
    Total revenue $ 96.3 $ 98.1 (2)%
    Content & Media revenue ex-TAC(1) $ 54.7 $ 58.8 (7)%
    Registrar revenue $ 37.7 $ 34.0 11%
    Total revenue ex-TAC(1) $ 92.4 $ 92.8 —%
    Income from operations $ (9.7 ) $ 4.5 NA
    Adjusted EBITDA(1) $ 18.1 $ 27.6 (34)%
    Net income $ (10.4 ) $ 3.2 NA
    Adjusted net income(1) $ 3.3 $ 9.8 (66)%
    EPS – diluted $ (0.12 ) $ 0.04 NA
    Adjusted EPS(1) $ 0.04 $ 0.11 (64)%
    Cash flow from operations $ 18.8 $ 24.6 (24)%
    Free cash flow(1) $ 10.0 $ 16.6 (40)%
    (1) These non-GAAP financial measures are described below and reconciled to their comparable GAAP measures in the accompanying tables.

    Q3 2013 Financial Summary:

    • Total revenue ex-TAC was flat year-over-year, with 11% year-over-year growth in Registrar revenue offset by a 7% decline in Content & Media revenue ex-TAC. Excluding the acquisitions of Society6 and Name.com, total revenue ex-TAC decreased 10%.
      • Registrar revenue grew 11% year-over-year, due primarily to growth from Name.com, which was acquired at the end of Q4 2012. Excluding the acquisition of Name.com, registrar revenue increased 2%.
      • Owned & Operated revenue growth of 6% was driven primarily by revenue of$5.6 million from Society6, which was acquired at the end of Q2 2013, and higher revenue from the sale of undeveloped websites, offsetting advertising revenue declines that were due primarily to a reduction in search engine referral traffic. Excluding the acquisition of Society6, Owned & Operated revenue decreased 7%.
      • Network revenue ex-TAC declined 50% due primarily to $3.1 million less revenue from the Company’s YouTube Channels as well as an unfavorable$1.6 million revenue adjustment from an advertising partner related to activity on certain network websites prior to Q3.
    • Adjusted EBITDA decreased 34% year-over-year, reflecting the negative impact from search engine referral traffic on high-margin revenues and the unfavorable revenue adjustment noted above.

    “While Q3 was a challenging quarter, we continued to make progress across our commerce and new gTLD initiatives,” said Demand Media’s CFO Mel Tang. “Our ability to generate free cash flow coupled with our strong balance sheet provides us with a solid foundation from which to invest in strategic growth opportunities.”

    Business Highlights:

    Content & Media:

    • September 2013 comScore Rankings:
      • On a consolidated basis, Demand Media ranked as the #18 US web property and Demand Media’s properties reached more than 96 million unique users worldwide.
      • eHow.com ranked as the #23 website in the US and reached 58 million unique users worldwide.
      • Livestrong.com/eHow Health ranked as the #3 Health property in the US, with more than 21 million unique users worldwide.
      • Cracked.com ranked as the #6 Humor property in the US, with more than 8 million unique users worldwide.
    • In Q3 2013, mobile revenue doubled year-over-year and represented 13% of Owned & Operated revenue as compared to 7% last year.
    • During Q3 2013, Society6’s artist community grew over 100% and image uploads grew over 50%. Society6 also expanded its product line-up in Q3.
    • eHow Now’s customers more than doubled quarter-over-quarter, with the majority of revenue driven by monthly subscriptions. eHow Now’s real-time expert chat service is now live across seven categories – Pets, Legal, Auto, Tech, Health, Personal Finance and Home Improvement.

    Domain Name Services:

    • The Company announced that Taryn Naidu will become Chief Executive Officer andDave Panos will become Chairman of the Board of Rightside Group, Ltd., the Company’s domain name services business, upon completion of the separation. In addition, the Company filled several key executive positions for this business during Q3.
    • Recently, Demand Media’s domain name services business marked two significant milestones, officially receiving registry agreements from ICANN for several of its new gTLDs, including .DANCE, .IMMOBILIEN and .NINJA, and signing registrar agreements with ICANN to distribute new gTLDs through its eNom and Name.com registrar channels.

    Financial:

    • In August 2013, Demand Media entered into a new $225 million credit facility comprised of a $125 million revolving credit facility and $100 million in term loan availability. The new facility, which matures in August 2018, provides Demand Media with significant additional flexibility and liquidity to pursue its strategic objectives, including the separation of its domain name services business.

    Operating Metrics:

    Three months ended September 30,
    2013 2012
    Change
    Content & Media Metrics:
    Owned & operated
    Page views(1) (in millions) 4,074 3,363 21%
    RPM(2) $11.78 $13.49 (13)%
    Network of customer websites
    Page views(1)(in millions) 3,124 4,965 (37)%
    RPM(2) $3.39 $3.78 (10)%
    RPM ex-TAC(3) $2.15 $2.70 (20)%
    Registrar Metrics:
    End of Period # of Domains(4) (in millions) 14.6 13.7 7%
    Average Revenue per Domain(5) $10.49 $9.99 5%
    (1) Page views represent the total number of web pages viewed across (a) our owned and operated websites and/or (b) our network of customer websites, to the extent that the viewed customer web pages host the Company’s monetization, social media and/or content services.
    (2) RPM is defined as Content & Media revenue per one thousand page views.
    (3) RPM ex-TAC is defined as Content & Media revenue ex-TAC per one thousand page views.
    (4) A domain is defined as an individual domain name registered by a third-party customer on our platform for which we have begun to recognize revenue.
    (5) Average revenue per domain is calculated by dividing Registrar revenue for a period by the average number of domains registered in that period. Average revenue per domain for partial year periods is annualized.

    Q3 2013 Operating Metrics:

    • Owned & Operated page views increased 21% year-over-year to 4.1 billion, driven primarily by mobile page view growth on our core Owned & Operated sites, which more than offset significant declines in search engine referral traffic. Owned & Operated RPMs decreased 13% year-over-year, reflecting the mix shift to lower yielding mobile page views as well as lower direct display advertising, offset partially by increased revenue from the sale of undeveloped websites and revenue from Society6.
    • Network page views decreased 37% year-over-year to 3.1 billion, as the Company made the strategic decision to refocus its direct sales efforts on its Owned & Operated properties. Network RPM ex-TAC decreased 20% year-over-year, reflecting lower revenue from the Company’s YouTube Channels and the previously mentioned unfavorable revenue adjustment.
    • End of period domains increased 7% year-over-year to 14.6 million, driven by the acquisition of Name.com, with average revenue per domain up 5% year-over-year, due to higher domain pricing and higher average revenue per domain on Name.com.

    Business Outlook

    The following forward-looking information includes certain projections made by management as of the date of this press release. The Company does not intend to revise or update this information, except as required by law, and may not provide this type of information in the future. Due to a variety of factors, actual results may differ significantly from those projected. The factors that may affect results include, without limitation, the factors referenced later in this announcement under the caption “Cautionary Information Regarding Forward-Looking Statements.” These and other risk factors are discussed in more detail in the Company’s filings with the Securities and Exchange Commission.

    The Company’s fourth quarter and fiscal year guidance assumes that the recent substantial declines in search engine referrals to some of the Company’s websites will not reverse.

    The Company’s guidance is as follows:

    Fourth Quarter 2013

    • Revenue in the range of $98.0 – $101.0 million
    • Revenue ex-TAC in the range of $93.0 – $96.0 million
    • Adjusted EBITDA in the range of $16.0 – $19.0 million
    • Adjusted EPS in the range of $0.03 – $0.04 per share
    • Weighted average diluted shares 90.5 – 91.5 million

    Full Year 2013

    • Revenue in the range of $396.0 – $399.0 million
    • Revenue ex-TAC in the range of $378.0 – $381.0 million
    • Adjusted EBITDA in the range of $86.0 – $89.0 million
    • Adjusted EPS in the range of $0.26 – $0.28 per share
    • Weighted average diluted shares 88.5-89.5 million

    The Company’s guidance excludes estimated expenses in 2013 of $8 to $10 millionrelated to the Company’s gTLD initiative and $6 to $8 million associated with separatingDemand Media into two distinct publicly traded companies.

    Conference Call and Webcast Information

    Demand Media will host a corresponding conference call and live webcast at 5:00 p.m. Eastern time today. To access the conference call, dial 877.430.7751 and reference conference ID 93075105. To participate on the live call, analysts should dial-in at least 10 minutes prior to the commencement of the call. A live webcast also will be available on the Investor Relations section of the Company’s corporate website athttp://ir.demandmedia.com and via replay beginning approximately two hours after the completion of the call.

    About Non-GAAP Financial Measures

    To supplement our consolidated financial statements, which are prepared and presented in accordance with accounting principles generally accepted in the United States of America (“GAAP”), we use certain non-GAAP financial measures described below. The presentation of this additional financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the tables captioned “Reconciliation of Non-GAAP Measures to Unaudited Consolidated Statements of Operations” included at the end of this release.

    The non-GAAP financial measures presented in this release are the primary measures used by the Company’s management and board of directors to understand and evaluate its financial performance and operating trends, including period to period comparisons, to prepare and approve its annual budget and to develop short and long term operational plans. Additionally, Adjusted EBITDA is the primary measure used by the compensation committee of the Company’s board of directors to establish the funding targets for and fund its annual bonus pool for the Company’s employees and executives. We believe our presented non-GAAP financial measures are useful to investors both because (1) they allow for greater transparency with respect to key metrics used by management in its financial and operational decision-making and (2) management frequently uses them in its discussions with investors, commercial bankers, securities analysts and other users of its financial statements.

    Revenue ex-TAC is defined by the Company as GAAP revenue less traffic acquisition costs (TAC). TAC comprises the portion of Content & Media GAAP revenue shared with the Company’s network customers. Management believes that Revenue ex-TAC is a meaningful measure of operating performance because it is frequently used for internal managerial purposes and helps facilitate a more complete period-to-period understanding of factors and trends affecting the Company’s underlying revenue performance of its Content & Media service offering.

    Adjusted earnings before interest, taxes, depreciation and amortization (Adjusted EBITDA) is defined by the Company as net income (loss) before income tax expense, interest and other income (expense), depreciation, amortization, stock-based compensation, as well as the financial impact of acquisition and realignment costs, the formation expenses directly related to its gTLD initiative, net gains or losses on sales and withdrawals of interest in gTLD applications, and any gains or losses on certain asset sales or dispositions. Acquisition and realignment costs include such items, when applicable, as (1) non-cash GAAP purchase accounting adjustments for certain deferred revenue and costs, (2) legal, accounting and other professional fees directly attributable to acquisition activity, (3) employee severance payments attributable to acquisition or corporate realignment activities and (4) expenditures related to the separation ofDemand Media into two distinct publicly traded companies. Management does not consider these expenses to be indicative of the Company’s ongoing operating results or future outlook.

    Management believes that these non-GAAP financial measures reflect the Company’s business in a manner that allows for meaningful period-to-period comparisons and analysis of trends. In particular, the exclusion of certain expenses in calculating Adjusted EBITDA can provide a useful measure for period to period comparisons of the Company’s underlying recurring revenue and operating costs, which is focused more closely on the current costs necessary to utilize previously acquired long-lived assets. In addition, management believes that it can be useful to exclude certain non-cash charges because the amount of such expenses is the result of long-term investment decisions in previous periods rather than day-to-day operating decisions. For example, due to the long-lived nature of a majority of its media content, the revenue generated by the Company’s media content assets in a given period bears little relationship to the amount of its investment in media content in that same period. Accordingly, management believes that content acquisition costs represent a discretionary long-term capital investment decision undertaken at a point in time. This investment decision is clearly distinguishable from other ongoing business activities, and its discretionary nature and long-term impact differentiate it from specific period transactions, decisions regarding day-to-day operations, and activities that would have an immediate impact on operating or financial performance if materially changed, deferred or terminated.

    Adjusted Earnings Per Share is defined by the Company as Adjusted Net Income divided by the weighted average number of shares outstanding. Adjusted Net Income is defined by the Company as net income (loss) before the effect of stock-based compensation, amortization of intangible assets acquired via business combinations, accelerated amortization of intangible assets removed from service, acquisition and realignment costs, the formation expenses directly related to its gTLD initiative, net gains or losses on sales and withdrawals of interest in gTLD applications, and any gains or losses on certain asset sales or dispositions, and is calculated using the application of a normalized effective tax rate. Acquisition and realignment costs include such items, when applicable, as (1) non-cash GAAP purchase accounting adjustments for certain deferred revenue and costs, (2) legal, accounting and other professional fees directly attributable to acquisition activity, (3) employee severance payments attributable to acquisition or corporate realignment activities, and (4) expenditures related to the separation of Demand Media into two distinct publicly traded companies. Management does not consider these expenses to be indicative of the Company’s ongoing operating results or future outlook.

    Management believes that Adjusted Net Income and Adjusted Earnings Per Share provide investors with additional useful information to measure the Company’s underlying financial performance, particularly from period to period, because these measures are exclusive of certain non-cash expenses not directly related to the operation of its ongoing business (such as amortization of intangible assets acquired via business combinations, as well as certain other non-cash expenses such as purchase accounting adjustments and stock-based compensation) and include a normalized effective tax rate based on the Company’s statutory tax rate.

    Discretionary Free Cash Flow is defined by the Company as net cash provided by operating activities excluding cash outflows from acquisition and realignment activities, the formation expenses directly related to its gTLD initiative, and expenditures related to the separation of Demand Media into two distinct publicly traded companies, less capital expenditures to acquire property and equipment. Free Cash Flow is defined by the Company as Discretionary Free Cash Flow less investments in intangible assets and is not impacted by net gTLD application payments, which were $18.2 million for the nine months ended September 30, 2012, or net gains on sales and withdrawals of interest in gTLD applications, which were $2.9 million for the nine months ended September 30, 2013. Management believes that Discretionary Free Cash Flow and Free Cash Flow provide investors with additional useful information to measure operating liquidity because they reflect the Company’s underlying cash flows from recurring operating activities after investing in capital assets and intangible assets. These measures are used by management, and may also be useful for investors, to assess the Company’s ability to generate cash flow for a variety of strategic opportunities, including reinvestment in the business, pursuing new business opportunities, potential acquisitions, payment of dividends and share repurchases.

    The use of these non-GAAP financial measures has certain limitations because they do not reflect all items of income and expense, or cash flows that affect the Company’s operations. An additional limitation of these non-GAAP financial measures is that they do not have standardized meanings, and therefore other companies may use the same or similarly named measures but exclude different items or use different computations. Management compensates for these limitations by reconciling these non-GAAP financial measures to their most comparable GAAP financial measures within its financial press releases. Non-GAAP financial measures should be considered in addition to, not as a substitute for, financial measures prepared in accordance with GAAP. Further, these non-GAAP financial measures may differ from the non-GAAP financial information used by other companies, including peer companies, and therefore comparability may be limited. We encourage investors and others to review our financial information in its entirety and not rely on a single financial measure. The accompanying tables have more details on the GAAP financial measures and the related reconciliations.

    About Demand Media

    Demand Media, Inc. (NYSE: DMD) is a leading digital media and domain name services company that informs and entertains one of the internet’s largest audiences, helps advertisers find innovative ways to engage with their customers and enables publishers, individuals and businesses to expand their online presence. Headquartered in Santa Monica, CA, Demand Media has offices in North America, South America and Europe. For more information about Demand Media, please visit www.demandmedia.com.

    Cautionary Information Regarding Forward-Looking Statements

    This press release contains forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended. These forward-looking statements involve risks and uncertainties regarding the Company’s future financial performance, and are based on current expectations, estimates and projections about our industry, financial condition, operating performance and results of operations, including certain assumptions related thereto. Statements containing words such as guidance, may, believe, anticipate, expect, intend, plan, project, projections, business outlook, and estimate or similar expressions constitute forward-looking statements. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Potential risks and uncertainties include, among others: our ability to complete a separation of our business into two separate public companies as previously announced and unanticipated developments that may delay or negatively impact such a transaction; the possibility that we may decide not to proceed with the separation of our business as previously announced if we determine that alternative opportunities are more favorable to our stockholders; the possibility that we decide to separate our business in a manner different from that previously disclosed; the impact and possible disruption to our operations from pursuing the previously announced separation transaction; our ability to retain key personnel; the high costs we will likely incur in connection with such a separation transaction, which we would not be able to recoup if such a transaction is not consummated; the expectation that the previously announced separation transaction will be tax-free; revenue and growth expectations for the two independent companies following the separation of our business; the ability of each business to operate as an independent entity upon completion of such a transaction; changes in the methodologies of internet search engines, including ongoing algorithmic changes made by Google as well as possible future changes, and the impact such changes may have on page view growth and driving search related traffic to our owned & operated websites and the websites of our network customers; our ability to effectively monitor the quality of search traffic to our network of undeveloped websites; changes in our content creation and distribution platform, including the possible repurposing of content to alternate distribution channels, reduced investments in intangible assets or the sale or removal of content; continued deterioration in the market capitalization of the Company, which may result in an impairment of certain intangible assets on the Company’s balance sheet; our ability to effectively integrate, manage, operate and grow a crowd-sourced e-commerce website such as Society6; our ability to manage risks associated with the sale of goods over the internet; our ability to successfully launch, produce and monetize new content formats; the inherent challenges of estimating the overall impact on page views and search driven traffic to our owned & operated websites based on the data available to us as internet search engines continue to make adjustments to their search algorithms; our ability to compete with new or existing competitors; our ability to maintain or increase our advertising revenue; our ability to continue to drive and grow traffic to our owned & operated websites and the websites of our network customers; our ability to effectively monetize our portfolio of content; our dependence on material agreements with a specific business partner for a significant portion of our revenue; future internal rates of return on content investment and our decision to invest in different types of content in the future, including premium video and other formats of text content; our ability to attract and retain freelance creative professionals and artists; changes in our level of investment in media content intangibles; the effects of changes or shifts in internet marketing expenditures, including from text to video content as well as from desktop to mobile content; the effects of shifting consumption of media content from desktop to mobile; the effects of seasonality on traffic to our owned & operated websites and the websites of our network customers; the impact of seasonality on our e-commerce business; intense competition, which could lead to pricing pressure among other effects; our ability to expand our customer base and meet production requirements; our ability to develop additional adjacent lines of business to complement our growth strategies; our ability to continue to add partners to our registrar platform on competitive terms; our ability to successfully pursue and implement our gTLD initiative; changes in stock-based compensation; changes in amortization or depreciation expense due to a variety of factors; potential write downs, reserves against or impairment of assets including receivables, goodwill, intangibles (including media content) or other assets; changes in tax laws, our business or other factors that would impact anticipated tax benefits or expenses; our ability to successfully identify, consummate and integrate acquisitions; our ability to retain key customers and key personnel; risks associated with litigation; the impact of governmental regulation; and the effects of discontinuing or discontinued business operations. From time to time, we may consider acquisitions or divestitures that, if consummated, could be material. Any forward-looking statements regarding financial metrics are based upon the assumption that no such acquisition or divestiture is consummated during the relevant periods. If an acquisition or divestiture were consummated, actual results could differ materially from any forward-looking statements. More information about potential risk factors that could affect our operating and financial results are contained in our annual report on Form 10-K for the fiscal year ending December 31, 2012 filed with the Securities and Exchange Commission (http://www.sec.gov) on March 5, 2013, and as such risk factors may be updated in our quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, including, without limitation, information under the captions Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations.

    Furthermore, as discussed above, the Company does not intend to revise or update the information set forth in this press release, except as required by law, and may not provide this type of information in the future.

    Demand Media, Inc. and Subsidiaries
    Unaudited Condensed Consolidated Statements of Operations
    (In thousands, except per share amounts)
    Three months ended
    September 30,
    Nine months ended
    September 30,
    2013 2012 2013 2012
    Revenue $ 96,251 $ 98,147 $ 297,937 $ 277,436
    Operating expenses:
    Service costs (exclusive of amortization of intangible assets shown separately below) (1) (2) 52,884 46,524 149,636 132,153
    Sales and marketing (1) (2) 10,532 11,625 36,858 33,678
    Product development (1) (2) 11,365 10,278 33,267 30,989
    General and administrative (1) (2) 20,603 15,705 54,600 46,854
    Amortization of intangible assets 10,614 9,501 30,724 31,216
    Total operating expenses 105,998 93,633 305,085 274,890
    Income (loss) from operations (9,747 ) 4,514 (7,148 ) 2,546
    Interest income 3 9 16 34
    Interest expense (656 ) (155 ) (974 ) (465 )
    Other income (expense), net 74 (13 ) (49 ) (77 )
    Gain on other assets, net 1,337 2,566
    Income (loss) before income taxes (8,989 ) 4,355 (5,589 ) 2,038
    Income tax expense (1,451 ) (1,180 ) (3,064 ) (611 )
    Net income (loss) $ (10,440 ) $ 3,175 $ (8,653 ) $ 1,427
    Net income (loss) per share – basic $ (0.12 ) $ 0.04 $ (0.10 ) $ 0.02
    Net income (loss) per share – diluted $ (0.12 ) $ 0.04 $ (0.10 ) $ 0.02
    Weighted average number of shares – basic 89,771 85,182 87,917 84,020
    Weighted average number of shares – diluted 89,771 88,751 87,917 86,895
    (1) Stock-based compensation expense included in the line items above:
    Service costs $ 741 $ 672 $ 2,078 $ 2,141
    Sales and marketing 1,148 1,400 4,477 4,521
    Product development 1,667 1,396 4,102 5,169
    General and administrative 3,930 4,578 10,972 12,155
    Total stock-based compensation expense $ 7,486 $ 8,046 $ 21,629 $ 23,986
    (2) Depreciation included in the line items above:
    Service costs $ 3,413 $ 3,587 $ 10,861 $ 10,789
    Sales and marketing 89 105 295 345
    Product development 201 234 662 787
    General and administrative 1,403 906 3,517 2,703
    Total depreciation $ 5,106 $ 4,832 $ 15,335 $ 14,624
    Demand Media, Inc. and Subsidiaries
    Unaudited Condensed Consolidated Balance Sheets
    (In thousands)
    September 30,
    2013
    December 31,
    2012
    Assets
    Current assets
    Cash and cash equivalents $ 106,529 $ 102,933
    Accounts receivable, net 36,399 45,517
    Prepaid expenses and other current assets 7,732 6,041
    Deferred registration costs 65,095 57,718
    Total current assets 215,755 212,209
    Deferred registration costs, less current portion 12,357 11,320
    Property and equipment, net 44,493 35,467
    Intangible assets, net 96,095 91,746
    Goodwill 347,382 266,349
    Other assets 21,994 20,906
    Total assets $ 738,076 $ 637,997
    Liabilities and Stockholders’ Equity
    Current liabilities
    Accounts payable $ 13,955 $ 10,471
    Accrued expenses and other current liabilities 39,122 40,489
    Deferred tax liabilities 22,147 18,892
    Current portion of long-term debt 7,500
    Deferred revenue 83,516 75,142
    Total current liabilities 166,240 144,994
    Deferred revenue, less current portion 16,750 15,965
    Other liabilities 12,368 4,847
    Long-term debt 42,500
    Commitments and contingencies
    Stockholders’ equity
    Common stock 11 11
    Additional paid-in capital 604,270 562,692
    Accumulated other comprehensive income (loss) (48 ) 15
    Treasury stock at cost (30,767 ) (25,932 )
    Accumulated deficit (73,248 ) (64,595 )
    Total stockholders’ equity 500,218 472,191
    Total liabilities and stockholders’ equity $ 738,076 $ 637,997
    Demand Media, Inc. and Subsidiaries
    Unaudited Condensed Consolidated Statements of Cash Flows
    (In thousands)
    Three months ended
    September 30,
    Nine months ended
    September 30,
    2013 2012 2013 2012
    Cash flows from operating activities:
    Net income (loss) $ (10,440 ) $ 3,175 $ (8,653 ) $ 1,427
    Adjustments to reconcile net income (loss) to net cash provided by operating activities
    Depreciation and amortization 15,720 14,333 46,059 45,839
    Deferred income taxes 1,380 980 2,799 1,086
    Stock-based compensation 7,486 8,046 21,629 23,986
    Gain on other assets, net (1,337 ) (2,566 )
    Other 40 (14 ) (450 ) (502 )
    Change in operating assets and liabilities, net of effect of acquisitions 5,965 (1,925 ) 7,610 (6,890 )
    Net cash provided by operating activities 18,814 24,595 66,428 64,946
    Cash flows from investing activities
    Purchases of property and equipment (7,957 ) (4,982 ) (22,760 ) (12,425 )
    Purchases of intangible assets (3,235 ) (3,468 ) (13,263 ) (8,590 )
    Proceeds from gTLD application withdrawals, net 1,492 2,876
    Payments for gTLD applications, net (405 ) (405 ) (18,202 )
    Cash paid for acquisitions, net of cash acquired (1,011 ) (73,229 ) (1,280 )
    Other (40 ) 471 (855 )
    Net cash used in investing activities (10,145 ) (9,461 ) (106,310 ) (41,352 )
    Cash flows from financing activities:
    Long-term debt borrowings 50,000 70,000
    Long-term debt repayments (20,000 ) (20,000 )
    Debt issuance costs (1,936 ) (1,936 )
    Proceeds from exercises of stock options and contributions to ESPP 1,144 5,160 4,493 11,016
    Repurchases of common stock (4,835 ) (3,956 )
    Payments of withholding tax on net exercise of stock-based awards (1,042 ) (1,383 ) (3,741 ) (3,345 )
    Other (175 ) (185 ) (440 ) (410 )
    Net cash provided by in financing activities 27,991 3,592 43,541 3,305
    Effect of foreign currency on cash and cash equivalents (7 ) 3 (63 ) (18 )
    Change in cash and cash equivalents 36,653 18,729 3,596 26,881
    Cash and cash equivalents, beginning of period 69,876 94,187 102,933 86,035
    Cash and cash equivalents, end of period $ 106,529 $ 112,916 $ 106,529 $ 112,916
    Demand Media, Inc. and Subsidiaries
    Reconciliations of Non-GAAP Measures to Unaudited Consolidated Statements of Operations
    (In thousands, except per share amounts)
    Three months ended
    September 30,
    Nine months ended
    September 30,
    2013 2012 2013 2012
    Revenue ex-TAC:
    Content & Media revenue $ 58,585 $ 64,136 $ 188,375 $ 177,766
    Less: traffic acquisition costs (TAC) (3,864 ) (5,350 ) (13,345 ) (13,109 )
    Content & Media revenue ex-TAC 54,721 58,786 175,030 164,657
    Registrar revenue 37,666 34,011 109,562 99,670
    Total revenue ex-TAC $ 92,387 $ 92,797 $ 284,592 $ 264,327
    Adjusted EBITDA:
    Net income (loss) $ (10,440 ) $ 3,175 $ (8,653 ) $ 1,427
    Income tax expense 1,451 1,180 3,064 611
    Interest and other expense, net 579 159 1,007 508
    Gain on gTLD application withdrawals, net(1) (1,337 ) (2,566 )
    Depreciation and amortization 15,720 14,333 46,059 45,840
    Stock-based compensation 7,486 8,046 21,629 23,986
    Acquisition and realignment costs(2) 2,781 20 4,233 133
    gTLD expense(3) 1,883 707 5,553 1,589
    Adjusted EBITDA $ 18,123 $ 27,620 $ 70,326 $ 74,094
    Discretionary and Total Free Cash Flow:
    Net cash provided by operating activities $ 18,814 $ 24,595 $ 66,428 $ 64,946
    Purchases of property and equipment (7,957 ) (4,982 ) (22,760 ) (12,425 )
    Acquisition and realignment cash flows(2) 825 1,726
    gTLD expense cash flows(3) 1,550 488 3,913 1,224
    Discretionary Free Cash Flow 13,232 20,101 49,307 53,745
    Purchases of intangible assets (3,235 ) (3,468 ) (13,263 ) (8,590 )
    Free Cash Flow $ 9,997 $ 16,633 $ 36,044 $ 45,155
    Adjusted Net Income:
    GAAP net income (loss) $ (10,440 ) $ 3,175 $ (8,653 ) $ 1,427
    (a) Stock-based compensation 7,486 8,046 21,629 23,986
    (b) Amortization of intangible assets – M&A 3,475 2,666 9,290 8,332
    (c) Content intangible assets removed from service 66 1,818
    (d) Acquisition and realignment costs(2) 2,781 20 4,233 133
    (e) gTLD expense(3) 1,883 707 5,553 1,589
    (f) Gain on gTLD application withdrawals, net(1) (1,337 ) (2,566 )
    (g) Income tax effect of items (a) – (f) & application of 38% statutory tax rate to pre-tax income (563 ) (4,822 ) (9,330 ) (13,789 )
    Adjusted Net Income $ 3,285 $ 9,792 $ 20,222 $ 23,496
    Non-GAAP Adjusted Net Income per share – diluted $ 0.04 $ 0.11 $ 0.23 $ 0.27
    Shares used to calculate non-GAAP Adjusted Net Income per share – diluted 90,538 88,751 88,952 86,895
    (1) Net gains on sales and withdrawals of interest in gTLD applications included in gain on other assets, net.
    (2) Acquisition and realignment costs include such items, when applicable, as (a) non-cash GAAP purchase accounting adjustments for certain deferred revenue and costs, (b) legal, accounting and other professional fees directly attributable to acquisition activity, (c) employee severance payments attributable to acquisition or corporate realignment activities, and (d) expenditures related to the separation of Demand Media into two distinct publicly traded companies. Management does not consider these costs to be indicative of the Company’s core operating results.
    (3) Comprises formation expenses directly related to the Company’s gTLD initiative that did not generate associated revenue in 2013 or in 2012.
    Demand Media, Inc. and Subsidiaries
    Unaudited GAAP Revenue, by Revenue Source
    (In thousands)
    Three months ended
    September 30,
    Nine months ended
    September 30,
    2013 2012 2013 2012
    Content & Media:
    Owned & operated websites $ 48,007 $ 45,377 $ 149,419 $ 129,715
    Network of customer websites 10,578 18,759 38,956 48,051
    Total Revenue – Content & Media 58,585 64,136 188,375 177,766
    Registrar 37,666 34,011 109,562 99,670
    Total Revenue $ 96,251 $ 98,147 $ 297,937 $ 277,436
    Three months ended
    September 30,
    Nine months ended
    September 30,
    2013 2012 2013 2012
    Content & Media:
    Owned & operated websites 50 % 46 % 50 % 47 %
    Network of customer websites 11 % 19 % 13 % 17 %
    Total Revenue – Content & Media 61 % 65 % 63 % 64 %
    Registrar 39 % 35 % 37 % 36 %
    Total Revenue 100 % 100 % 100 % 100 %

     

    Source: Demand Media, Inc.

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