EXCLUSIVE: Craig Newmark Gives Update On #perfectgift Campaign


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Earlier this month, we did a story about a campaign launched by Craig Newmark, founder of craigslist, to raise money for the American Red Cross. To recap: for every post on Twitter and Facebook describing the perfect gift (using the hashtag #perfectgift), Newmark will donate $1 to the American Red Cross up to $10,000.

I contacted Newmark about some of the details of this donation drive and why he feels its an important cause (other than the obvious reasons). As for his primary motivator for the #perfectgift campaign, Newmark explained, "People everywhere need a hand and I want to help. One great way to do that is to support very effective, boots-on-the-ground groups like the Red Cross." The cause couldn't have a more noble mission as the money will go towards purchasing comfort kits for members of the military.

The fundraiser runs throughout the month of December, but as of the middle of this month Newmark says they've tracked 1,741 tweets and 200 Facebook comments so far about the #perfectgift. Roughly equating $2K raised so far, that's not a bad sum at all.

To help get out the word about the campaign and to explain a little more about the donations, Newmark headed over to the American Red Cross to chat with Gail McGovern, president and CEO of American Red Cross, about #perfectgift:

As I said, the campaign is active throughout the rest of the month so there is still time to contribute to #perfectgift on Twitter and Facebook. Seriously, it couldn't be easier: just tweet or comment what you think the perfect gift is, tag it with #perfectgift, and another dollar goes to the American Red Cross.