Online Shoppers Want More Interactivity From Retailers

Consumers want online retailers to be more interactive and offer more personalization features according to a new a survey from IBM.

The changing economy has led to a smarter consumer who uses technology to make more informed buying decisions, exchange information with others, make purchases on-the-go and shop multiple channels.

U.S. PC Shipments Up 24%

The global PC market saw double-digit growth in the fourth quarter, led by strong U.S. holiday sales of low-cost netbooks, according to the latest report by IDC.

Realtor.com Launches iPhone App

Realtor.com, the website for the National Association of Realtors, has launched a Real Estate Search iPhone app.

Users can search for every property listed on Realtor.com by price, location, property type, MLS ID number, square foot, lot size, open house events, distance from a user’s current location and age.

The real estate iPhone app allows users to send a link of a specific property via email, Twitter or Facebook to family, friends or a realtor.

Netflix To Be Available On The Wii This Spring

Netflix said today it has reached an agreement with Nintendo that will allow Netflix members who own a Wii to instantly stream movies and TV shows directly to their TVs.

Netflix is scheduled to go live on the Wii this spring in the United States at no additional cost to Netflix members who have a plan starting at $8.99 a month, a Wii console and a broadband Internet connection.

Advocacy Group Aims To Take On Distracted Drivers

U.S Transportation Secretary Ray LaHood and National Safety Council President Janet Froetscher today announced the creation of FocusDriven, a national nonprofit organization designed to raise awareness about the dangers of distracted driving.

The group will be led by Jennifer Smith, who has been an advocate against distracted driving since her mother was killed by someone talking on a cell phone while driving in 2008.

IT Spending Set For Global Rebound In 2010

After a challenging 2009, the technology sector will see a recovery in 2010 as businesses and governments in the U.S. and around the globe begin spending again on information technology, according to a new report by Forrester Research.

After declining 8.2 percent in 2009, U.S. IT spending will grow 6.6 percent in 2010 to $568 billion. Global IT spending, which fell 8.9 percent last year, will increase 8.1 percent in 2010 to more than $1.6 trillion. Software and computer hardware will see the most growth.

PubMatic Extends Platform To Include Mobile Advertising

PubMatic said today it would extend its ad network optimization technology to include mobile advertising.

The company said it would use its real-time optimization technology to help publishers maximize revenue from their mobile ad inventory. PubMatic’s technology helps online publishers get the most revenue from their advertising space by determining in real-time which ad network or exchange can best monetize each impression.

More Than Half Of Holidays Shoppers Relied On Cell Phones

More than half (51%) of holiday shoppers across 11 countries used their mobile phones for in-store activities such as comparison shopping, getting peer feedback, product information and coupons, according to a new study by Motorola.

Online Tax Programs Gaining Popularity

More than one in five taxpayers say they will go online to prepare their taxes according to a new survey by Opinion Research, conducted for CompleteTax.

The survey found sixty percent of taxpayers plan to use an accountant or professional tax preparer. The number of taxpayers turning to online tax programs now slightly surpasses those planning to use packaged software with 11 percent saying they will go online compared to 10 percent saying they will buy a packaged program.

Google Tries to Carve Out its Place in Mobile

Arguably the biggest news in the tech industry so far this year, has been Google’s launch of the Nexus One smartphone. The company rocked the mobile space when it announced that it would be selling the device on its own without the need of a carrier contract (although such contracts are available).