Google Addresses Google Maps “Closed” Spam

While the concept of local search is still growing, and its potential has yet to…

Augmented Reality + Location = The Holy Grail for Marketers?

WebProNews recently spoke with Layar’s augmented reality strategist Gene Becker about the present and the future of augmented reality. Layar thinks AR will become essential to consumers’ mobile experiences. 

Augmented Reality To Become Our Sixth Sense?

Late last month, augmented reality developers Layar announced that it was making its platform available to all developers of iOS apps, opening the door for a lot more innovation and practical use-cases for AR technology. "All apps and services that have a location aspect can now easily and without license costs be enhanced with an AR view of their content," Layar co-founder, Maarten Lens-Fitzgerald told WebProNews. "It fits with the new trends within the AR industry, which is the democratization of this new medium – lowering the barrier to enter the new realm of AR."

Will Augmented Reality Leap-Frog the QR Code?

There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. Here’s the Wikipedia definition.

Layar Lowers the Barrier to Entry for Augmented Reality for Brands

As reported earlier, augmented reality app provider Layar announced that it’s making its AR technology available for all iPhone apps via the Layar Player platform. While only three apps are utilizing it so far, you can expect to see  a lot more innovative AR-related features in many apps down the road.  

Layar Lends Augmented Reality Technology to Any iPhone App

Augmented reality app provider Layar made a very interesting announcement today – it’s making its AR technology available for all iPhone apps. In other words, expect to see a lot more innovative AR-related features in a lot of apps. 

This extension of AR tech comes in the form of Layar’s Layar Player (now out of beta). It’s available to all agencies, brands, and developers to use to include AR (for free, no less) in their iPhone apps. 

Is Augmented Reality the Future of E-Commerce?

eBay has launched a new version of its eBay Fashion iPhone app. This one lets users virtually try on sunglasses by using their phone’s front-facing camera to capture an image of themselves and fit the sunglasses to their faces. 

Augmented Reality App to Provide Greater Value to Local Businesses

It’s a very interesting time for local businesses. Mobile apps are opening many different opportunities for them to be discovered and new and creative ways. Likewise opportunities for engaging with customers and providing them with offers are becoming increasingly apparent.

Layar
, which makes a pretty useful augmented reality app, announced Layar Stream today, which will fuel the discovery of augmented reality content that is available around you.