Disney CEO: What Netflix Has Done Has Actually Been Good For Us
Disney CEO: What Netflix Has Done Has Actually Been Good For Us

“We wouldn’t have been ready to launch it (Disney+) two or three years ago,” says Disney CEO Bob Iger. “You could argue that what Netflix has done has actually been good for us because they’ve seeded the marketplace to robust over-the-top content distribution and presentation.”

The Marketplace Has Never Been This Dynamic, Says Disney CEO
The Marketplace Has Never Been This Dynamic, Says Disney CEO

In fact, in today’s world that’s changing so much, the marketplace has never been this dynamic, meaning speed of change is much faster. That’s technology, that’s consumer behavior driven by technology, it’s economics, it’s how things are marketed, anywhere you look.

Hulu May Implement New Binge Watching Ad Format
Hulu May Implement New Binge Watching Ad Format

Peter Naylor, SVP Advertising Sales at Hulu, says that they are “exploring new ad experiences for binge watchers.” Naylor indicated to AdAge that Hulu may introduce a binge ad product to advertisers at the upcoming NewFronts.

Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control
Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control

“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says Doug Fleming, Head of AdvancedTV at Hulu. “So now the advertiser pays what they deem appropriate for that specific audience.

Cross-Media Campaign Execution is a Pain Point for Media Companies
Cross-Media Campaign Execution is a Pain Point for Media Companies

“The biggest pain point for media companies today with regards to cross-media campaigns is the execution,” says Susie Hedrick who is SVP of North America Sales at WideOrbit. “The more complex the sale, the more complex the buy, the harder it gets.”

OTT is the Next Step in the Digital Revolution for Media Buyers
OTT is the Next Step in the Digital Revolution for Media Buyers

OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy.

AT&T CEO Expects Significant Growth in SVoD as DIRECTV Declines
AT&T CEO Expects Significant Growth in SVoD as DIRECTV Declines

AT&T CEO Randall Stephenson says that he expects to see significant growth in their SVoD business as their DIRECTV business declines. Stephensen empasized that the declining subscriber numbers for DIRECTV was something they always expected.

SiriusXM CEO: Pandora Completely Changes the Game
SiriusXM CEO: Pandora Completely Changes the Game

SiriusXM reported record fourth quarter and full-year 2018 operating and financial results today. However, the best is yet to come for SiriusXM as their Pandora acquisition begins to impact the company.

‘Ninja’ Tyler Blevins Could be First $10 Million a Year Fortnite Gamer
‘Ninja’ Tyler Blevins Could be First $10 Million a Year Fortnite Gamer

The best Fortnite player in the world, ‘Ninja’ Tyler Blevins, says he currently makes more than $500,000 a month and may just become the world’s first $10 million a year gamer.

Netflix Must Create Ad Model or Raise Prices
Netflix Must Create Ad Model or Raise Prices

Netflix announced that their original movie ‘Bird Box’ generated over 45 million streams in just the first week making it the best first 7 days ever for a Netflix film. However, some analysts say that their $12 billion in debt and mounting costs will require Netflix to either raise subscription prices again or create an advertising model.