Direct to consumer brands are doing incredible numbers on Shopify, says Shopify COO Harley Finkelstein. He says that Kylie Jenner has generated almost a billion dollars in sales on the platform and many other influencers such as Kanye West, Drake, and most recently Tom Brady and also doing very well.
“There’s been a lot of advances in machine learning that take things that would have been literally impossible ten years ago and made those things much more possible today,” says Etsy CEO Josh Silverman. “The key is understanding what an item is with relatively little data and then being able to determine for each individual person how to personalize search results.”
“The response from customers (to our Impossible Slider) has been overwhelming,” says Jamie Richardson, Vice President at White Castle. “We know we have got a winner. You put that in that White Castle original bun with one perfect pickle and you’ve got a winner.”
“We have something brand-new we call the Commerce Page Designer,” says Mike Micucci, CommerceCloud CEO…
We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.
“We’ve got 4,700 stores within ten miles of 90 percent of the US population,” says Walmart Ecommerce CEO Marc Lore. “We’ve started doing pickup a couple of years back and now same-day delivery to the door. We decided to take it a step further and actually deliver it directly into customers fridges and so far so good.”
“How do we shorten the space between a signal that we get, say in behavioral…
“They kept making a new step every time and the rest of retail had to follow and they won the game, they got all the market share,” says Jan Kniffen of J. Rogers Kniffen Worldwide “They can’t let Amazon out Walmart Walmart (when it comes to free one-day shipping). Walmart will fight this battle to the bitter end.”
“We dropped back several years ago and started thinking about building the target of the future,” says Target CEO Brian Cornell. “It really started with an investment in understanding the consumer and really understanding what they were looking for and how to build the capabilities.”