How Lime Monitors Data From 26,000,000 Trips in Real-Time
How Lime Monitors Data From 26,000,000 Trips in Real-Time

Lime monitors data from their scooters and bikes in real-time in order to ensure that all bikes are charged and available to riders. In fact, in 2018 Lime monitored 26 million scooter and bike trips worldwide according to their year-end report.

New Instagram Feature Will Tell Brands What Products Have Been Bookmarked by Customers
New Instagram Feature Will Tell Brands What Products Have Been Bookmarked by Customers

Instagram is set to start developing analytics tools that will inform companies what products are…

Lands’ End CEO: If You Are Not on Amazon You Are Not Relevant
Lands’ End CEO: If You Are Not on Amazon You Are Not Relevant

“For us, our partnership with Amazon was all about new customer acquisition,” says Lands’ End CEO Jerome Griffith. “If you look at searches online, more people go to Amazon to search for clothing than anyplace. If you are not there you are not relevant.”

How Do You Measure the Success of a Content-Driven Marketing Strategy?
How Do You Measure the Success of a Content-Driven Marketing Strategy?

The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.

Former Macy’s CEO: This Country is Way Over-Stored Because of the Shift to Online
Former Macy’s CEO: This Country is Way Over-Stored Because of the Shift to Online

Consumers have now shifted up to 11 percent of their shopping online and this means that the US needs to get rid of 11 percent of their physical stores, according to former Macy’s CEO Terry Lundgren. He says that overall the consumer is healthy and spending but that doesn’t mean that physical stores shouldn’t close to match supply and demand.

Groupon CEO: New Plan ‘Moving Us Away From Email Deals’
Groupon CEO: New Plan ‘Moving Us Away From Email Deals’

Groupon announced a business model transformation that moves them away from email and daily deals. Groupon wants their website to be a place for consumers to find great deals and information and a utility for merchants to use every day to grow their businesses, according to Groupon CEO Rich Williams.

Amazon Reportedly Prepping to Go Cashierless at Whole Foods
Amazon Reportedly Prepping to Go Cashierless at Whole Foods

According to the Wall Street Journal Amazon is testing larger format stores with its cashierless technology as a prelude to a Whole Foods rollout. The WSJ appeared to have spoken with several insiders. “It is unclear whether Amazon intends to use the technology for Whole Foods, although that is the most likely application if executives can make it work, according to the people.”

Alibaba CEO: On-Demand Delivery to Power the Future of Retail
Alibaba CEO: On-Demand Delivery to Power the Future of Retail

On-demand is an infrastructure for the future of retail says Alibaba CEO, Daniel Zhang. He envisions a world where virtually every product, even pharmaceuticals, will be available to be delivered on-demand 24-hours a day to customers.

How Will New USMCA Trade Agreement Affect Small Business?
How Will New USMCA Trade Agreement Affect Small Business?

The United States, Mexico, and Canada finally wrapped up months of negotiations and finalized a…

Amazon Makes a Serious Bid for Regional Sports Networks
Amazon Makes a Serious Bid for Regional Sports Networks

Despite Jeff Bezos’ recent admission that Amazon will eventually fail, the company plans to stave…