Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, substantially higher than the price offered to institutional investors. It’s clear that investors believe that Levi’s can leverage technology and innovation to successfully compete online and in brick and mortar stores.
“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”
Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of ShipMonk. We really see with our customers that once they like our brand and they see what we are doing they become part of it.
Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG Insights. Walmart announced an impressive earnings and revenue beat that told the story investors want to hear. Walmart is winning the retail wars, especially against arch-rival Amazon.
The recent USPS shipping structure changes will increase retailers shipping costs, says Rakuten CEO Mike Manzione. What Rakuten does is help retailers offset by utilizing a network of order fulfillment centers, thereby controlling shipping costs while decreasing shipping times.
Retail executive Gerald Storch who was the former CEO of Toys “R” Us and Vice Chairman of Target explains why some retailers are failing while others are thriving. “The demise of many retail chains is due to the rise of the internet and the inability of some retailers to keep up.”
The real secret to Venmo is that it’s not just a payment transaction, it’s really a social experience, says PayPal CEO Dan Schulman. “It really is tying into this desire in the millennial generation to tie into your social network,” noted Schulman. “It’s really a social experience.”
With the future of retail we have crossed over the demarcation line, says Walter Robb, the former co-CEO of Whole Foods. “We’re not going back to the old retail,” said Robb. “It’s just not going to happen. That’s the combination of digital and physical.
The CEO of Geek Plus Robotics, a China-based company, says they don’t see any strong competition outside of China and this includes the United States. “We almost cannot see any strong competitor outside of China,” said Zheng Yong.