Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG Insights. Walmart announced an impressive earnings and revenue beat that told the story investors want to hear. Walmart is winning the retail wars, especially against arch-rival Amazon.
Retail executive Gerald Storch who was the former CEO of Toys “R” Us and Vice Chairman of Target explains why some retailers are failing while others are thriving. “The demise of many retail chains is due to the rise of the internet and the inability of some retailers to keep up.”
The CEO of Geek Plus Robotics, a China-based company, says they don’t see any strong competition outside of China and this includes the United States. “We almost cannot see any strong competitor outside of China,” said Zheng Yong.
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy.
Starbucks has dramatically increased the use of AI-powered customer insights to drive growth, says Starbucks CEO Kevin Johnson. During the most recent holiday season, Starbucks made data-driven decisions on a variety of items from the type of holiday cups they were offering to how they promoted gift cards, all designed to increase sales.
Starbucks CEO Kevin Johnson isn’t worried about competitors in the fast-growing coffee market in China. Starbucks has nearly 3,700 stores in China already and is generating double-digit transaction growth. For Starbucks, their growth in China continues to be driven by providing a unique customer experience that is like no other in their industry.