How to Define Buyer Persona for More Successful Marketing
How to Define Buyer Persona for More Successful Marketing

Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-year-old housewives.

Don't Be a Moron: Mark Cuban Reveals the Biggest Mistake New Entrepreneurs Make
Don’t Be a Moron: Mark Cuban Reveals the Biggest Mistake New Entrepreneurs Make

The entrepreneurial spirit is alive and well in the United States. Dallas Mavericks owner and mogul Mark Cuban says this is because most entrepreneurs focus on the wrong thing—raising money.

Why You Should Consider Launching Your Product on Facebook Live (And How to Do It)
Why You Should Consider Launching Your Product on Facebook Live (And How to Do It)

People love to watch other people do stuff; it’s ingrained in our DNA. It’s why most of us enjoy people watching in the park or going to the latest blockbuster movie.

Have You Tried 'Doctor Fork' Pizza Yet? Google Pushes Fake Food Ads in Marketing Experiment
Have You Tried ‘Doctor Fork’ Pizza Yet? Google Pushes Fake Food Ads in Marketing Experiment

The company created a fake pizza brand, “Doctor Fork,” as a way to challenge conventional marketing strategies and see how far they could push the advertising envelope.

Facebook is Helping Brands Skyrocket Ad Conversions by Turning Still Images Into Videos
Facebook is Helping Brands Skyrocket Ad Conversions by Turning Still Images Into Videos

Social media use is steadily growing each year. Research in 2017, shows that U.S. digital consumers spent an average of 2 hours and 15 minutes on social platforms every day, up 45 minutes since 2015.

Why You Should Build a Community Around Your Small Business (And How to Do It)
Why You Should Build a Community Around Your Small Business (And How to Do It)

But as a small business owner, you already have enough on your plate, and building a community for your brand might seem expensive and difficulty. Fortunately, it doesn’t have to be. Here’s how you can do it.

4 Key Steps for Growing an Email List Fast
4 Key Steps for Growing an Email List Fast

Email marketing might seem old-fashioned now that social media platforms like Facebook, Twitter, and Instagram are all the rage. However, the email is still one of the best forms of communication and can give your business a big boost in terms of sales and referrals.

7 Most Attention-Grabbing Words to Use in Your Online Marketing
7 Most Attention-Grabbing Words to Use in Your Online Marketing

Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a customer’s attention while others might repel them.

7 of Jeff Bezos' Most Powerful Tips for Succeeding in Business
7 of Jeff Bezos’ Most Powerful Tips for Succeeding in Business

Jeff Bezos is the founder and CEO of Amazon, a company that only sold books online when it launched in 1994. Today, Amazon sells virtually any consumer good you can think of

How to Tell When Employee Morale is Suffering (And What to Do About It)
How to Tell When Employee Morale is Suffering (And What to Do About It)

Most business owners would agree that employee morale is vital to a company’s success. Satisfied…