5 Ways Smart Marketers Repurpose Their Content

Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being released daily, there’s a big chance that your content won’t even be seen by…

How to Strategically Automate Your Facebook Page, Get More Engagement in Less Time

Facebook might have been hit by scandals recently, but it remains the biggest social media website in the world, with a reported 2.23 billion active monthly users as of the second quarter of 2018. Given the platform’s massive user base,…

What are Retargeting Ads and Why Should Your Business Use Them?

Online retailers and small businesses understand how crucial advertising is in driving traffic to their websites. Unfortunately, 97 percent of first-time site visitors will leave without buying anything. There’s a big chance that they won’t ever come back unless you…

4 Strategies for Enterprise Content Management Success

At the recent Enterprise World 2018 Conference, Stephen Ludlow, VP of Product Marketing at OpenText, spoke about the 4 strategies for content management success.

Publishers Express Discontent Over Google’s GDPR Plan

A group of international publishers is dissatisfied over Google’s compliance strategy for the General Data Protection Regulation (GDPR) privacy rules. Set to take effect on May 25, the rules require companies to gain explicit consent for personal data collection and…

What You Should Know About Google’s GDPR Consent Plan for Publishers

Google wants its publishers in Europe to solicit users’ consent on its behalf under the new General Data Protection Regulation (GDPR) privacy rules. The GDPR rules which will take effect on May 25, requires companies to gain explicit consent for…

Google Wants to Bring Fast-Loading AMP Technology to the Entire Web

Google has been trying to relieve publisher concerns over its Accelerated Mobile Pages (AMP) technology. On Thursday, the company announced that it wants to make the technology available to the entire web by turning it into an industry standard. By…

Rupert Murdoch’s Solution to Facebook’s Fake News Problem: Pay the Publishers

Days after Facebook CEO Mark Zuckerberg announced a new strategy to determine which news outlets can be trusted, Rupert Murdoch proposed another way to solve the fake new problem that has been bugging the social media platform. Murdoch, executive chairman…

IBM: Watson to Predict the Future and Truly Change the World

Within 10 years, IBM believes that it’s artificial intelligence driven Watson will literally predict the future. “It won’t be long before Watson is predicting the future,” said Dr. John E. Kelly III, IBM senior vice president of Cognitive Solutions and…

AdSense Publishers Can Add Ads to Matched Content

Nearly a year ago, Google announced the launch of Matched Content for AdSense publishers. This is a free content recommendation tool that shows more of your content to users. It generates what Google describes as “contextually relevant and personalized” article…