Google Wallet Expanding As Checkout Option

Google Wallet is growing as a payment option as it has now been adopted by…

Using Personalized Data Critical To Brand Loyalty

As more consumer data is available to brands than ever before, you might think that…

Facebook To Become Better For Selling Products

Facebook is making quite a few moves, which point to the social network becoming a…

A Clearer Look At Mobile Ad Viewability

The subject of ad viewability continues to be a contentious one throughout the industry, and…

Lacey Spears: Guilty of Murdering Five-Year-Old Son, Poisoned Him With Salt

Lacey Spears has been found guilty of murder in the 2014 death of her five-year-old…

Ad Viewability Contention Rages On

If there’s one hot topic in online advertising in 2015, it’s viewability. It’s causing a…

Facebook Releases New Product Ads

Facebook announced new product ads designed to help businesses promote multiple products or their whole…

GoDaddy Announces ‘Unpredictable’ Super Bowl Ad

GoDaddy, a company known almost as much for its Super Bowl ads as its actual…

Apple Opens iAd Access To Ad Tech Companies

Apple announced it is providing access to its 250,000 apps in over 100 countries to…

Facebook Has A CMO For The First Time (And He Comes From Google)

Facebook now has its first-ever chief marketing officer, and it just happens to be an…