Twitter CFO on How Their Strategy of Increasing ROI for Advertisers is Paying Off

Twitter CFO Ned Segal says that Twitter’s work over the last couple of years designed to improve advertiser ROI and success on the platform is starting to resonate with advertisers.

How Marketers Can Have a Great Voice in the C-Suite

Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs according Unilever CMO Keith Weed.

Amazon Emerges as a Major Player in Digital Advertising

The news of Amazon’s emerging ad dominance is unexpected as the company is more known for making money from its online store and cloud services.

US House of Representatives Passes JOBS Act 3.0, Bill Aims to Help Small Businesses Get More Funding

Small businesses won big on Tuesday night when the House of Representatives passed JOBS Act…

PayPal Files Patent That Could Expedite Cryptocurrency Transactions

PayPal filed a patent last week that revealed that it is considering speeding up its…

After 12 Years of Losses, Twitter Finally Turns a Profit

Even seasoned Wall Street analysts were a bit surprised by Twitter’s latest financial report for…

Amazon Set to Take on Facebook and Google in Digital Advertising Market

The digital advertising scene is about to get very interesting in 2018. After experimenting with…

Tesla Releases Model 3, Automaker Struggles to Keep Up With Demand

Investors were not deterred by Tesla Inc’s latest report of a financial loss said to…

Alphabet (Google) Earnings Not As Good As Expected

Google parent Alphabet just announced its financial results for the first quarter with revenue up…

Groupon Grabs $250M Investment, Comcast Partnership

Groupon announced that it has secured a new $250 million investment from independent private company…