Next week Yahoo will update its Sponsored Search product with two new features, which the company says will provide advertisers with more transparency into and control over their accounts. Yahoo’s Network Distribution feature will let advertisers run ads on Yahoo search pages, partners’ sites, or both. Those who run ads on Yahoo’s entire network, can also set different bids for Yahoo or its partners.
When Google made its big announcement about an attack originating from China, the company also mentioned that "at least twenty other large companies" had been affected. Now, it’s become almost certain that one of them was Adobe, and there are signs that Yahoo was another target.
Survivors of the earthquake in Haiti are going to receive help from Google in a big way. On a new Support Disaster Relief site, Google’s released satellite imagery of the destruction to spread awareness, created a list of relevant charities to encourage donations, and promised to contribute $1 million of its own money, as well.
Update: Chinese government officials have responded to Google’s proposed actions. As reported by Bloomberg:
Google announced today that AdSense for Domains is now using optional keyword hints more often. Keyword hints are provided by the user, who enters keywords into a field to assist Google in the targeting of ads for potentially ambiguous domains. Google’s Randy Heath explains:
December’s supposed to be a month of miracles, and – at least in terms of gaining market share – Google seems to have pulled off a minor one. New Nielsen stats show that the search giant increased the distance between itself and competitors by a considerable amount.
Google has made an adjustment to the way it handles display URLs for AdWords ads. This is the URL that appears within the ad itself, that users see before they click on it. The adjustment is for sites that sit on shared or hosted domains.
The rumors about Yahoo selling Zimbra have finally become fact. Today, VMware announced that it’s acquired the open source email and collaboration specialist, and although the financial details weren’t disclosed, corporate representatives on all sides of the transaction seem pleased.
Today Microsoft announced some new health search capabilities for its Bing search engine. The "decision engine" is now providing more content from new partners and instant answers with "hard-to-discover data", the company says.
Users can find instant, specialized information about illnesses, treatments, medical facilities, etc. when entering health-related queries.