4 Fast-Rising Digital Marketing Trends Leading Into 2019
4 Fast-Rising Digital Marketing Trends Leading Into 2019

Digital marketing is now firmly embedded in our day-to-day lives; we start our day with…

How Mobile is Changing Marketing by Creating Value
How Mobile is Changing Marketing by Creating Value

At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing at Apple discussed how mobile is changing the world of marketing.

4 Inbound Marketing Tactics to Use for Your B2B Company
4 Inbound Marketing Tactics to Use for Your B2B Company

According to a new study by the Pew Research Center, eight out of 10 Americans now shop online. This means that the traditional ways of marketing—cold calls, trade shows, TV, radio—are not as effective as they used to be.

Go Where Your Customers Are... the Mobile Phone
Go Where Your Customers Are… the Mobile Phone

At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of Gil Media Company, spoke about current social media marketing strategies.

How Mattel Optimizes Marketing on Walmart.com
How Mattel Optimizes Marketing on Walmart.com

How do you deliver the high conversion rates that Walmart and Mattel expect? If you don’t have the fundamentals down no campaign is going to be successful.

Benefits of Adding In-App Advertising to Your Marketing Strategy
Benefits of Adding In-App Advertising to Your Marketing Strategy

Digital marketing strategies, like geo-targeting, are still important but brands and marketers believe that in-app advertising is the way forward. As a matter of fact, it has been estimated that global in-app revenue will reach $189 billion by 2020.

7 Local Marketing Tips to Help You Make More Sales
7 Local Marketing Tips to Help You Make More Sales

Most small businesses want to spread the word about their product or service to as…

5 Best CRM Mobile Apps for Doing Business on the Go
5 Best CRM Mobile Apps for Doing Business on the Go

Entrepreneurs today are busier than ever, working even when they’re away from the office. A…

micro moment
How Your Business Can Identify and Capitalize on Micro-Moments

There’s no question that smartphones have become a ubiquitous part of our daily lives. Studies…

Why Your eCommerce Business Should Not Ignore Mobile Marketing in 2018
Why Your eCommerce Business Should Not Ignore Mobile Marketing in 2018

Mobile devices were named the leading digital platform in 2014, overtaking laptops and desktops. Since…