“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
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Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital
Shantanu Narayen, Chairman and CEO of Adobe, discusses how the pandemic has created another “inflection point” in the move toward digital transformation.
Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel
If you avoid those seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” states Patel.
Reddit 1-800 Flowers Ad Goes Viral
Our ads on Reddit have gotten a lot of traction and puts a big smile on people’s faces says 1-800 Flowers CEO Chris McCann. What we’re trying to do is just make sure we’re relevant.
Ecommerce Nearing $1 Trillion
“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.
App Annie Pays $10 Million to Settle SEC Securities Fraud Charge
App Annie, the mobile app data firm, has agreed to pay $10 million to settle SEC charges of securities fraud.
Target CEO Says Digital Performance Up 50%
“Our digital performance was up 50 percent,” says Target CEO Brian Cornell. “As we gain…
Shopify: We Are Arming The Rebels
Shopify President Harley Finkelstein says the rebels―the entrepreneurs and the small business owners―are the heroes of the Shopify story… and the rebels are winning.
T-Mobile CEO: Our Competitors Spent $80 Billion To Catch Up and They Fell Short
“Our competitors just spent a combined $80 billion trying to catch up and match us…
Video Gaming Increasing Across All Age Groups
In further evidence of the impact the pandemic is having on everyday life, video gaming has seen a significant uptick across allage groups.
Digital, Drive-Through, Delivery Powering McDonald’s
McDonald’s President says that the Travis Scott Meal is helping but their latest earnings results are actually powered by improvements in digital, drive-through, and delivery.
You Can’t Find A 24-Year-Old On Facebook Today
Personally, I don’t consider TikTok a national security threat says Vayner Media CEO Gary Vaynerchuk. But maybe I’m not sitting on information that others are. But no, I do not.
COVID-19 Continues to Reshape Advertising
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising.
Why You Should Be Using UGC in Your Facebook Ads
There are multiple methods that influencers can utilize in the Facebook ecosystem, including live streaming collaborations, fan page postings, and group advertisements.
Slice CEO Leading Digital Transformation Of Pizzerias
Ilir Sela, CEO of Slice, discusses how the Slice app is driving the digital transformation of small pizzerias so that they can compete effectively with the national pizza chains.
Businesses Being Reimagined In A World That Is Now Entirely Digital
How do you reimagine yourself in the context of a world that now is entirely digital? Customers are thinking very actively about how they actually create products and services that essentially create value for customers entirely digitally.
Senator Blumenthal Demands AT&T Back Off Ad-Based Cellphone Plans
That didn’t take long; Senator Richard Blumenthal has demanded that AT&T rethink its plans to offer ad-subsidized phone plans.
AT&T Exploring Ads On Your Cell Phone For a Price Discount
In case anyone thought they didn’t see enough ads, AT&T wants to put ads on your phone in exchange for a whopping $5 off your bill.
Taboola – Outbrain Merger Falls Apart
The world’s two leading companies in the discovery & native advertising industry will remain fierce competitors in what still is a chaotic and unpredictable ad market.