Adam Justis, Adobe Experience Cloud | Adobe Imagine 2019
Without AI, Real-Time Personalization Would Not Be Possible

“How do we shorten the space between a signal that we get, say in behavioral…

LivePerson CEO Robert Locascio
AI-Powered Conversational Bots Are Changing the Game, Says LivePerson CEO

You are messaging them. You are doing what’s natural to you. That’s really what we see as changing the game. We made a big pivot two years ago and launched a whole new platform. There’s a bigger future in bots and AI than there was in chat.

Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel
Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel

If you avoid those seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” states Patel.

We Want To Make It Easier For People To Go From Inspiration To Purchase, Says Pinterest CEO
We Want To Make It Easier For People To Go From Inspiration To Purchase, Says Pinterest CEO

“I don’t know about social commerce overall but I definitely know that our users often want to buy the things they find on Pinterest,” said Pinterest CEO Ben Silbermann while discussing going public on the NYSE. “We just want to make it easier for them to go from that inspiration all the way to reality, which in this case would be a purchase.”

How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

Jonathan Rowe, Chief Marketing Officer at nCino, says that taking in data on sales prospects and making it available to salespeople can drive results: “When you are bringing all of the data into one real-time place, then you can start empowering salespeople to use the data. You can track your customer journeys in real-time.”

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”

OTT is the Next Step in the Digital Revolution for Media Buyers
OTT is the Next Step in the Digital Revolution for Media Buyers

OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy.

Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign
Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign

Domino’s software engineers and digital ad team have created a unique AI-powered ‘Piedentifier’ to launch it’s Super Bowl week marketing blitz. Domino’s is encouraging people to send in a photo of any pizza, even if you made it yourself, and its system will determine what type of pizza it is.

A Great Time to Be In the Love Business, Says Match Group CEO
A Great Time to Be In the Love Business, Says Match Group CEO

It’s a great time to be in the love business, says Match Group CEO Mandy Ginsberg. She says that the primary driver of their growth has been the introduction of their paid subscription feature, Tinder Gold, which allows users to see who liked them.

Kevin David Reveals His Proven Method for Making Money With Facebook Ads
Kevin David Reveals His Proven Method for Making Money With Facebook Ads

One of the keys to making money with Facebook ads is to create and test 100 Facebook ad sets per day, says Kevin David who has become a successful entrepreneur by utilizing this strategy.