OTT is the Next Step in the Digital Revolution for Media Buyers
OTT is the Next Step in the Digital Revolution for Media Buyers

OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy.

A Great Time to Be In the Love Business, Says Match Group CEO
A Great Time to Be In the Love Business, Says Match Group CEO

It’s a great time to be in the love business, says Match Group CEO Mandy Ginsberg. She says that the primary driver of their growth has been the introduction of their paid subscription feature, Tinder Gold, which allows users to see who liked them.

Kevin David Reveals His Proven Method for Making Money With Facebook Ads
Kevin David Reveals His Proven Method for Making Money With Facebook Ads

One of the keys to making money with Facebook ads is to create and test 100 Facebook ad sets per day, says Kevin David who has become a successful entrepreneur by utilizing this strategy.

Top Email Design Trends of 2019
Top Email Design Trends of 2019

In the Infographic ‘Top Email Design Trends of 2019,’ exclusively provided to WebProNews you by Email Monks, you will get a sneak peek into what kind of email marketing designs lie ahead.

Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign
Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign

Domino’s software engineers and digital ad team have created a unique AI-powered ‘Piedentifier’ to launch it’s Super Bowl week marketing blitz. Domino’s is encouraging people to send in a photo of any pizza, even if you made it yourself, and its system will determine what type of pizza it is.

OpenX Moves to Google Cloud to Leverage 5G Innovations
OpenX Moves to Google Cloud to Leverage 5G Innovations

The advent of 5G is a big reason OpenX has decided to move to Google Cloud Platform, says OpenX CEO Timothy Cadogan. “When consumers start to move to 5G on their phones and have a very rapid experience, the advertising experience needs to be incredibly compelling.”

How to Build a Content Marketing Strategy (And Stick to It)
How to Build a Content Marketing Strategy (And Stick to It)

The first step to developing a content marketing strategy is to determine your company’s objective. In other words, you’ll need to have an end goal.

Yellzz in Lead Gen Pilot with Microsoft Bing Search Engine
Yellzz in Lead Gen Pilot with Microsoft Bing Search Engine

Wouldn’t it be great if your business could be in real-time contact with your potential customer while they are looking at your ad or business listing in a directory or search engine? With Yellzz Super Ads, businesses can do just that.

4 Fast-Rising Digital Marketing Trends Leading Into 2019
4 Fast-Rising Digital Marketing Trends Leading Into 2019

Digital marketing is now firmly embedded in our day-to-day lives; we start our day with…

How Mobile is Changing Marketing by Creating Value
How Mobile is Changing Marketing by Creating Value

At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing at Apple discussed how mobile is changing the world of marketing.