Seth Godin on The Difference Between a Logo and a Brand
Seth Godin on The Difference Between a Logo and a Brand

Enterprise marketing legend Seth Godin Godin says that the value of a brand is measured by how much extra you will pay above the substitute. He says that if Nike opened a hotel everybody would know what it would be like because they have a distinct brand.

How to Build a Content Marketing Strategy (And Stick to It)
How to Build a Content Marketing Strategy (And Stick to It)

The first step to developing a content marketing strategy is to determine your company’s objective. In other words, you’ll need to have an end goal.

Could Your Business Benefit From Using LinkedIn Dynamic Ads?
Could Your Business Benefit From Using LinkedIn Dynamic Ads?

The average consumer is inundated with hundreds of ads every day. Advertisements have gotten so prevalent…

Read Your Customer's Digital Body Language, Boost Sales!
Read Your Customer’s Digital Body Language, Boost Sales!

It’s no secret that personalized marketing can solidify brand loyalty, improve customer experience, and boost…

Blockchain Powered mCart Creates Ecosystem to Incentivize Influencers
Blockchain Powered mCart Creates Ecosystem to Incentivize Influencers

Mavatar CEO Susan Akbarpour says that their blockchain powered mCart system is helping retailers track influencer driven sales… forever. That’s right, using their decentralized marketplace/influencer marketing attribution platform mCart retailers can now determine exactly where sales are coming from forever.

This 7-Year-Old Kid Raked in $22 Million Reviewing Toys on YouTube
This 7-Year-Old Kid Raked in $22 Million Reviewing Toys on YouTube

Ryan is just another example of how videos can rake in serious revenue. There are other YouTubers who have almost the same clout as Ryan, like Jake Paul ($21.5 million), Dude Perfect ($20 million), DanTDM ($18.5 million), and Jeffree Star ($18 million).

Groupon CEO: New Plan ‘Moving Us Away From Email Deals’
Groupon CEO: New Plan ‘Moving Us Away From Email Deals’

Groupon announced a business model transformation that moves them away from email and daily deals. Groupon wants their website to be a place for consumers to find great deals and information and a utility for merchants to use every day to grow their businesses, according to Groupon CEO Rich Williams.

Why Vertical Videos are Now Essential to Growing Your Brand
Why Vertical Videos are Now Essential to Growing Your Brand

There’s no doubt about it, video is the most powerful medium for marketing today. Research…

5 User-Generated Content Campaigns Your Brand Can Learn From
5 User-Generated Content Campaigns Your Brand Can Learn From

These days, shoppers are less impressed with celebrities and gurus telling them what to buy…

Instagram Rolls Out New 'Shopping Collection' Feature
Instagram Rolls Out New ‘Shopping Collection’ Feature

Instagram has just unveiled three new functions guaranteed to please both retailers and shoppers this…