The Power of Gratitude and Your Network at SXSW
The Power of Gratitude and Your Network at SXSW

A lot of people don’t come to SXSW anymore because they are afraid it isn’t…

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”

It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO
It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO

“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”

5 Takeaways From SXSW 2019
5 Takeaways From SXSW 2019

SXSW Interactive has evolved over the past decade that I have been going. For starters, I’ve watched ridesharing services come, go, and come back again, but it doesn’t seem to help the traffic situation either way. This year there were scooters on top of everything, which come with their own set of issues.

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”

Everything You Do is The Brand, Says ShipMonk CEO
Everything You Do is The Brand, Says ShipMonk CEO

Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of ShipMonk. We really see with our customers that once they like our brand and they see what we are doing they become part of it.

How to Use Video to Boost Traffic and Sales Faster Than SEO
How to Use Video to Boost Traffic and Sales Faster Than SEO

Marketing innovator Neil Patel says that video is better than most marketing channels out there for getting traffic fast. In his latest video Patel explains how anybody can drive traffic to their website, and more importantly, drive sales of products and services.

Neil Patel’s Content Marketing Strategies for 2019
Neil Patel’s Content Marketing Strategies for 2019

In 2019, you need to think differently about your content marketing strategies. Google has so much content on the same topics that it’s difficult for average content to rank. You need to constantly create new fresh content that is unique.

OTT is the Next Step in the Digital Revolution for Media Buyers
OTT is the Next Step in the Digital Revolution for Media Buyers

OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy.

Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign
Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign

Domino’s software engineers and digital ad team have created a unique AI-powered ‘Piedentifier’ to launch it’s Super Bowl week marketing blitz. Domino’s is encouraging people to send in a photo of any pizza, even if you made it yourself, and its system will determine what type of pizza it is.