Blockchain Powered mCart Creates Ecosystem to Incentivize Influencers
Blockchain Powered mCart Creates Ecosystem to Incentivize Influencers

Mavatar CEO Susan Akbarpour says that their blockchain powered mCart system is helping retailers track influencer driven sales… forever. That’s right, using their decentralized marketplace/influencer marketing attribution platform mCart retailers can now determine exactly where sales are coming from forever.

This 7-Year-Old Kid Raked in $22 Million Reviewing Toys on YouTube
This 7-Year-Old Kid Raked in $22 Million Reviewing Toys on YouTube

A 7-year-old is proving that you’re never too young to become an entrepreneur. Ryan, the…

Groupon CEO: New Plan ‘Moving Us Away From Email Deals’
Groupon CEO: New Plan ‘Moving Us Away From Email Deals’

Groupon announced a business model transformation that moves them away from email and daily deals. Groupon wants their website to be a place for consumers to find great deals and information and a utility for merchants to use every day to grow their businesses, according to Groupon CEO Rich Williams.

Why Vertical Videos are Now Essential to Growing Your Brand
Why Vertical Videos are Now Essential to Growing Your Brand

There’s no doubt about it, video is the most powerful medium for marketing today. Research…

5 User-Generated Content Campaigns Your Brand Can Learn From
5 User-Generated Content Campaigns Your Brand Can Learn From

These days, shoppers are less impressed with celebrities and gurus telling them what to buy…

Instagram Rolls Out New 'Shopping Collection' Feature
Instagram Rolls Out New ‘Shopping Collection’ Feature

Instagram has just unveiled three new functions guaranteed to please both retailers and shoppers this…

WW is Weight Watchers Reimagined as a Technology Experience Company
WW is Weight Watchers Reimagined as a Technology Experience Company

What people don’t understand is that we truly are a technology experience company with this incredible human-centric overlay. If you look at our 4.2 million members, they are all engaged with the assets we have in our app.

Whatsapp Will Start Running Ads in 2019, But How Will Advertisers Respond?
Whatsapp Will Start Running Ads in 2019, But How Will Advertisers Respond?

It’s been a long time coming, but ads will be making their way into WhatsApp, the…

SiriusXM CEO: Pandora to Make Sirius Subscribers More Sticky
SiriusXM CEO: Pandora to Make Sirius Subscribers More Sticky

SiriusXM CEO James Meyer says that Pandora will make Sirius subscribers more sticky and will overall reduce churn. Meyer indicates that Pandora’s focus on advertising revenue will also help Sirius monetize the two-thirds of auto sales free trials that don’t convert to a paying SiriusXM subscriber.

How to Leverage Testimonials From Social Media to Make More Sales
How to Leverage Testimonials From Social Media to Make More Sales

Getting new customers to buy from you is a challenge you’ll likely have to deal…