“We can look at what we are incentivizing,” says Twitter CEO Jack Dorsey. “We can look at the very foundational nature of the service and making sure we are not incentivizing behaviors that would take away from health. Those are the questions that we are asking and it will lead to some fundamental shifts in how the service works and how people experience it.”
The first step to developing a content marketing strategy is to determine your company’s objective. In other words, you’ll need to have an end goal.
Gary Vaynerchuk says that startups are so over-leveraged that they don’t really have businesses, they have VC arbitrage machines for the next fundraising. He suggests to young VC funded entrepreneurs that they should realize this and actually build a business focused on profit, not just appeasing VC’s who have no vested interest in the business.