Instagram Influencer Marketing Expected to Double in Two Years
Instagram Influencer Marketing Expected to Double in Two Years

With the decline of traditional TV and the growth of social media, influencer marketing has…

The Uncomfortable Truth About Brands' Customer Experience Strategies
The Uncomfortable Truth About Brands’ Customer Experience Strategies

The recent 2017 Global Customer Experience Benchmarking Report from Dimension Data confirmed that CX is…

How to Use In-Store Behavioral Data to Increase Sales
How to Use In-Store Behavioral Data to Increase Sales

We all know that online shopping behavior is tracked in order to increase sales, but…

Facebook Seeks To Be the World's Largest Marketing Platform
Facebook Seeks To Be the World’s Largest Marketing Platform

Facebook sees a huge opportunity to become the marketing platform of record for businesses seeking…

Bing Banned 150,000 Advertisers in 2015
Bing Banned 150,000 Advertisers in 2015

If you want to advertise on Bing you can’t be misleading, at least that’s the…

Bing Shopping Launches in the UK
Bing Shopping Launches in the UK

Bing Shopping campaigns have been available in the U.S. since last summer (after a months-long…

Twitter Launches Ad Groups
Twitter Launches Ad Groups

Twitter announced ad groups as a new level to its campaign structure in its ads…

IAB Launches Simple HTML5 Ad Validator Tool
IAB Launches Simple HTML5 Ad Validator Tool

The Interactive Advertising Bureau (IAB) announced the release of a new HTML5 ad validator from…

Facebook Updates Policy on Branded Content, Provides New Tool
Facebook Updates Policy on Branded Content, Provides New Tool

Facebook announced updates to its branded content policy that will enable verified Pages to share…

Infographic Looks at 'Man vs. Machine' In PPC
Infographic Looks at ‘Man vs. Machine’ In PPC

Man vs Machine has always been a complicated argument. In every industry, machines have replaced…