Heathrow Airport: How We Achieved a 20% Email Open Rate and 25% Click Through via Adobe
Heathrow Airport: How We Achieved a 20% Email Open Rate and 25% Click Through via Adobe

Analytics and Optimization Lead at Heathrow Airport, Stuart Irvine, says that email is still the key driver for them in marketing and personalizing the customer experience.

Panera CEO: We Can Never be the Food Police
Panera CEO: We Can Never be the Food Police

“Panera can never be the food police,” says Panera CEO Blaine Hurst in a recent interview. “That is not even our mantra. We have got to be the brand that is relentlessly pursuing better eating.”

YouTube is Now Making it a Lot Cheaper to Advertise on TV
YouTube is Now Making it a Lot Cheaper to Advertise on TV

In its bid to capture a portion of television advertising revenues, Google’s YouTube has finally…

Domino's CEO Talks Tech - Watch Autonomous Car Deliver Pizza
Domino’s CEO Talks Tech – Watch Autonomous Car Deliver Pizza

Domino’s Pizza continues to implement innovative technology to maintain it’s competitive edge in the pizza business. The company continues to be on the cutting edge of technology in its use of autonomous vehicles that are actually delivering pizza in Las Vegas.

Delta CMO: All 85,000 Employees Are Brand Ambassadors
Delta CMO: All 85,000 Employees Are Brand Ambassadors

“I have the opportunity to serve as Chief Marketing Officer, but 85,000 people are all brand ambassadors,” says Delta CMO Tim Mapes.

5 Social Media Tactics You Need to STOP Using (And What You Should Do Instead)
5 Social Media Tactics You Need to STOP Using (And What You Should Do Instead)

These days, it seems like everybody is using social media. You’d be hard-pressed to find…

5 Ways Smart Marketers Repurpose Their Content
5 Ways Smart Marketers Repurpose Their Content

Coming up with new, high-quality content on a regular basis can be a struggle for…

Adobe CEO: "Adobe Has Really Been on a Tear"
Adobe CEO: “Adobe Has Really Been on a Tear”

Digital marketing pioneer Adobe has really been on a tear says Adobe President and CEO, Shantanu Narayen. Adobe acquired commerce cloud platform Magento for $1.68 billion and then acquired Marketo for $4.75 billion.

Hopper CEO Says that their Travel App Predicts Future Prices via Big Data and AI
Hopper CEO Says that their Travel App Predicts Future Prices via Big Data and AI

Hopper, an AI-driven prediction travel app that competes with Priceline and Expedia, is somewhat under the radar but actually has been around for over 3 years and has over 30 million users.

How Marketers Can Have a Great Voice in the C-Suite
How Marketers Can Have a Great Voice in the C-Suite

Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs according Unilever CMO Keith Weed.