Should You Trust Influencers to Promote Your Brand? Consider These Problems First
Should You Trust Influencers to Promote Your Brand? Consider These Problems First

The majority of brands find that choosing the right metrics to use and measuring return on investment are the main challenges they face when it comes to influencer marketing.

How Mobile is Changing Marketing by Creating Value
How Mobile is Changing Marketing by Creating Value

At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing at Apple discussed how mobile is changing the world of marketing.

Amazon Emerges as a Major Player in Digital Advertising
Amazon Emerges as a Major Player in Digital Advertising

The news of Amazon’s emerging ad dominance is unexpected as the company is more known for making money from its online store and cloud services.

CEO’s of Adobe, Microsoft, SAP Announce the Launch of the Open Data Initiative
CEO’s of Adobe, Microsoft, SAP Announce the Launch of the Open Data Initiative

CEO’s of Adobe, Microsoft, SAP announced the launch of the Open Data Initiative, a new data repository in the cloud dedicated to facilitating collaboration across the global research community.

Luxury Online Retailer Farfetch Focusing on Technology to Improve the Consumer Experience
Luxury Online Retailer Farfetch Focusing on Technology to Improve the Consumer Experience

Luxury online retailer Farfetch, where prices start at around a thousand dollars, had a breakout IPO on Thursday raising $885 million while setting a valuation of $6.2 billion on the company.

Amazon SEO is Now More Important than Google SEO for Brands
Amazon SEO is Now More Important than Google SEO for Brands

We have seen a shift from Google to Amazon. Today over 54% of all the product searches that occur on the entire internet now occur on Amazon.

Clorox: Digital is About Changing the Way We Do Business
Clorox: Digital is About Changing the Way We Do Business

From a business operations and marketing perspective, you might be surprised to discover that Colox itself is undergoing a multi-year transformation with the goal of becoming a digital company.

Adobe Creating an Industry Around Digital Engagement and Customer Experience Management
Adobe Creating an Industry Around Digital Engagement and Customer Experience Management

Shantanu Narayen, Adobe CEO, recently discussed on CNBC about how Adobe is working to actually create a brand new industry focused on digital engagement and customer experience management.

SEO 2018 is All About Branded Search Queries
SEO 2018 is All About Branded Search Queries

SEO pioneer and Moz co-founder Rand Fishkin was recently asked about the future of SEO and how SEO agencies and marketers should adjust to these changes.

Go Where Your Customers Are... the Mobile Phone
Go Where Your Customers Are… the Mobile Phone

At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of Gil Media Company, spoke about current social media marketing strategies.