How to Use In-Store Behavioral Data to Increase Sales
How to Use In-Store Behavioral Data to Increase Sales

We all know that online shopping behavior is tracked in order to increase sales, but…

Technology Helps Salespeople and the Customer Connect
Technology Helps Salespeople and the Customer Connect

Technology is impacting sales in a way never seen before as evidenced by Salesforce’s massive…

Facebook Launches Blueprint Certification, New Credentials for Digital Advertising Professionals.
Facebook Launches Blueprint Certification, New Credentials for Digital Advertising Professionals.

As part of its Blueprint learning platform, Facebook is launching Blueprint Certification, a new credential…

New Facebook Ad Tools Help Businesses With Global Marketing
New Facebook Ad Tools Help Businesses With Global Marketing

Facebook has added a feature within their Lookalike Audiences tool that helps businesses reach target…

New Features for Google Adwords: Campaign Groups and Performance Targets
New Features for Google Adwords: Campaign Groups and Performance Targets

Google announced today new features in their Adwords product, campaign groups and performance targets, both…

How to Fight Our Caveman Impulses to Create a Positive Customer Experience
How to Fight Our Caveman Impulses to Create a Positive Customer Experience

This is not your granddad’s customer service advice says Adam Toporek, author of the book,…

SnapChat to Offer Advertisers Behavioral Targeting
SnapChat to Offer Advertisers Behavioral Targeting

SnapChat will soon offer behavioral targeting options to its advertisers, according to an eMarketer report…

Pinterest Launches Promoted Video for Brands
Pinterest Launches Promoted Video for Brands

Pinterest rolls out Promoted Video, available only on mobile devices, to make them an even…

Twitter Partners with Pepsi to Launch Promoted #Stickers
Twitter Partners with Pepsi to Launch Promoted #Stickers

Twitter announced the launch of Promoted #Stickers as a new marketing tool for brands. Twitter…

How to Use Twitter to Improve Customer Service
How to Use Twitter to Improve Customer Service

In a recent CXweek event, Twitter Sr. Product Marketing Manager Jeff Lesser gave an interesting…