Twitter's Ad Business Shrinks, Company Focuses on Selling Data
Twitter’s Ad Business Shrinks, Company Focuses on Selling Data

With Twitter’s ad revenues struggling, the company has set its sights on data licensing. Twitter…

5 Ways to Build Customer Loyalty for Your eCommerce Business
5 Ways to Build Customer Loyalty for Your eCommerce Business

A decade or so ago, most businesses develop relationships and loyalty with their customers based…

How Social Media Is Changing the Way Businesses Conduct Customer Service
How Social Media Is Changing the Way Businesses Conduct Customer Service

Social media has become more than just a networking platform. It’s become an ecosystem where…

Google Glass Makes a Comeback with Focus on Enterprise Market
Google Glass Makes a Comeback with Focus on Enterprise Market

Many critics viewed Google Glass as an expensive failure in the consumer market soon after…

Can AI Replace Your Customer Service Representative?
Can AI Replace Your Customer Service Representative?

Businesses are quickly changing the way they operate by automating menial tasks with the help…

The Uncomfortable Truth About Brands' Customer Experience Strategies
The Uncomfortable Truth About Brands’ Customer Experience Strategies

The recent 2017 Global Customer Experience Benchmarking Report from Dimension Data confirmed that CX is…

How to Use In-Store Behavioral Data to Increase Sales
How to Use In-Store Behavioral Data to Increase Sales

We all know that online shopping behavior is tracked in order to increase sales, but…

Technology Helps Salespeople and the Customer Connect
Technology Helps Salespeople and the Customer Connect

Technology is impacting sales in a way never seen before as evidenced by Salesforce’s massive…

Facebook Launches Blueprint Certification, New Credentials for Digital Advertising Professionals.
Facebook Launches Blueprint Certification, New Credentials for Digital Advertising Professionals.

As part of its Blueprint learning platform, Facebook is launching Blueprint Certification, a new credential…

New Facebook Ad Tools Help Businesses With Global Marketing
New Facebook Ad Tools Help Businesses With Global Marketing

Facebook has added a feature within their Lookalike Audiences tool that helps businesses reach target…