Zoom CEO: If We Cannot Make the Customer Happy, Nothing Will Matter
Zoom CEO: If We Cannot Make the Customer Happy, Nothing Will Matter

Zoom Founder and CEO Eric Yuan says that the number one most important thing for…

TrenDemon CEO: We Connect Content Marketing to Sales
TrenDemon CEO: We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.

Seth Godin on The Difference Between a Logo and a Brand
Seth Godin on The Difference Between a Logo and a Brand

Enterprise marketing legend Seth Godin Godin says that the value of a brand is measured by how much extra you will pay above the substitute. He says that if Nike opened a hotel everybody would know what it would be like because they have a distinct brand.

Sparrho CEO: Using Augmented Intelligence to Build Trust in Brands
Sparrho CEO: Using Augmented Intelligence to Build Trust in Brands

The CEO of Sparrho says that their approach which combines artificial intelligence and 400,000 Ph.D.’s delivers scientific data to companies helping them back up their marketing messages.

Chick-fil-A: Email is Our Biggest Driver of Keeping Somebody Engaged
Chick-fil-A: Email is Our Biggest Driver of Keeping Somebody Engaged

“Email is certainly not the only driver of that but we have seen email being the biggest driver of keeping somebody engaged or re-engaging them,” says Emily Randall who runs interactive digital media at Chick-fil-A.

Salesforce CEO: Incredible Wave, Global Phenomenon of Digital Transformation
Salesforce CEO: Incredible Wave, Global Phenomenon of Digital Transformation

Cloud adoption is just in the very early days says Salesforce co-CEO Keith Block. He says that over the last few years we’ve been in a perfect storm of cloud and mobile and data science and artificial intelligence coming together that have given companies the opportunity to reinvent themselves and reinvent their business models.

Salesforce co-CEO: Who’s Not Going Through a Customer Transformation?
Salesforce co-CEO: Who’s Not Going Through a Customer Transformation?

Salesforce is booming and the reason is that virtually every company in the world is going through a huge digital transformation, according to Salesforce co-CEO Marc Benioff. “The reason why is every company that we’re dealing with is going through a huge digital transformation and every digital transformation begins and ends with the customer,” says Benioff.

Boeing CEO: For the First Time Ever We Have Backlogs of 7 Years Instead of 2
Boeing CEO: For the First Time Ever We Have Backlogs of 7 Years Instead of 2

The CEO of Boeing, Dennis Muilenburg, says that for the first time ever Boeing has airplane production backlogs of seven years instead of just two. He said that this demand is driven by the rising middle class throughout the world.

SiriusXM CEO: Pandora to Make Sirius Subscribers More Sticky
SiriusXM CEO: Pandora to Make Sirius Subscribers More Sticky

SiriusXM CEO James Meyer says that Pandora will make Sirius subscribers more sticky and will overall reduce churn. Meyer indicates that Pandora’s focus on advertising revenue will also help Sirius monetize the two-thirds of auto sales free trials that don’t convert to a paying SiriusXM subscriber.

John Malone says Disney Needs What Apple and Amazon Have… Massive Direct Consumer Relationships
John Malone says Disney Needs What Apple and Amazon Have… Massive Direct Consumer Relationships

Liberty Media Chairman and legendary entrepreneur and investor John Malone says that although Disney has a great brand, what they don’t have is a massive number of direct consumer relationships.