Popular Google, FireFox Extension is Secretly Tracking User Activity
Popular Google, FireFox Extension is Secretly Tracking User Activity

A popular browser extension that helps personalize how a website looks has been found to…

Shopify's 'Ping' App Streamlines Customer Conversations for Merchants
Shopify’s ‘Ping’ App Streamlines Customer Conversations for Merchants

As an entrepreneur, time is your most valuable resource, especially when you’re in a highly…

Top 5 KPIs That Will Keep Your eCommerce Business on Track for Success
Top 5 KPIs That Will Keep Your eCommerce Business on Track for Success

Running an eCommerce business is no walk in the park. Most of the time, things…

5 Ways to Boost eCommerce Sales with Product Recommendations
5 Ways to Boost eCommerce Sales with Product Recommendations

Businesses know that acquiring new customers is more difficult and costlier than selling new products…

4 Tips for Personalizing Your Next Email Campaign
4 Tips for Personalizing Your Next Email Campaign

When it comes to online marketing, setting up an effective email campaign frustrates many business…

Data is the Foundation of Innovation
Data is the Foundation of Innovation

Intel CEO Brian Krzanich told his Keynote audience at CES that data has now become…

5 Things You Should Know About Marketing to Baby Boomers
5 Things You Should Know About Marketing to Baby Boomers

Millennials have been on the radar of most marketers the past few years. While this…

Email Marketing Trends to Watch Out for in 2018
Email Marketing Trends to Watch Out for in 2018

The number of email users have grown exponentially over the years, and there’s no sign…

Facebook Articles Now Have Call-to-Action Units for Email Newsletter Sign-Ups
Facebook Articles Now Have Call-to-Action Units for Email Newsletter Sign-Ups

Facebook Media recently announced two updates to Instant Articles that should help publishers build their…

Email Marketers Are Missing Out On Metrics
Email Marketers Are Missing Out On Metrics

An extensive study recently released by GetRepsone and SmartInsights shows that while email is clearly…