Successful CEOs Understand The Customer Journey
Successful CEOs Understand The Customer Journey

When you make the shift into CEO or any type of leadership role, it means you have to take on more of a strategic process and more of a strategic approach.

How to Build a Content Marketing Strategy (And Stick to It)
How to Build a Content Marketing Strategy (And Stick to It)

The first step to developing a content marketing strategy is to determine your company’s objective. In other words, you’ll need to have an end goal.

Denny's Says That Google Ads Are Bringing Customers to the Table
Denny’s Says That Google Ads Are Bringing Customers to the Table

In 2018 Denny’s decided to move away from traditional print and TV advertising and instead focus on a more targeted digital approach which included Google advertising.

Experiential Advertising - Where Live Advertising is Exploding
Experiential Advertising – Where Live Advertising is Exploding

There’s a lot of talk all over advertising that advertising is dead as we know it. And that’s true, dead advertising is dead but live advertising is exploding, and it’s called experiential.

Here’s What You Need to Understand About Gen-Z'ers Before You Try to Sell Them Something
Here’s What You Need to Understand About Gen-Z’ers Before You Try to Sell Them Something

Every generation is grouped according to the time its members were born, but for years now, there’s been an ongoing debate about the specific cutoff point between Millennials and Generation Z.

How Do You Measure the Success of a Content-Driven Marketing Strategy?
How Do You Measure the Success of a Content-Driven Marketing Strategy?

The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.

The Rise of the Connected Marketer
The Rise of the Connected Marketer

Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa, Carmen Murray, Founder of…

Have You Tried 'Doctor Fork' Pizza Yet? Google Pushes Fake Food Ads in Marketing Experiment
Have You Tried ‘Doctor Fork’ Pizza Yet? Google Pushes Fake Food Ads in Marketing Experiment

The company created a fake pizza brand, “Doctor Fork,” as a way to challenge conventional marketing strategies and see how far they could push the advertising envelope.

The Challenges of Brand Search and PPC
The Challenges of Brand Search and PPC

As a brand, you are always looking for ways to get people to your website and get them to convert more. It used to be just interest-based keywords on generics related to your own brand.

Facebook is Helping Brands Skyrocket Ad Conversions by Turning Still Images Into Videos
Facebook is Helping Brands Skyrocket Ad Conversions by Turning Still Images Into Videos

Social media use is steadily growing each year. Research in 2017, shows that U.S. digital consumers spent an average of 2 hours and 15 minutes on social platforms every day, up 45 minutes since 2015.