Brian Wieser, a well-known advertising expert at Pivotal Research, says that simply bringing digital-like concepts to traditional TV will not by itself cause digital-like growth. He says that growth would only come if TV could appeal to new kinds of advertisers.
Digital marketing is now firmly embedded in our day-to-day lives; we start our day with…
Tom Patterson, CEO of Tommy John, was inspired to start his now wildly successful clothing company Tommy John because he couldn’t understand why nobody was doing anything to fix the undershirt and underwear problem he was having.
The company has introduced a new app, digital lines, digital pickup shelves and a mobile pickup window in an effort to create a “frictionless experience” for its customers according to Chipotle CEO Brian Niccol.
Self-made marketing phenomena Neil Patel says that there is an alternative to buying Google Ads to grow your company. The answer he says is creating a free leader product or service that drive customers to your site for you to later upsell.
In its bid to capture a portion of television advertising revenues, Google’s YouTube has finally…
Domino’s Pizza continues to implement innovative technology to maintain it’s competitive edge in the pizza business. The company continues to be on the cutting edge of technology in its use of autonomous vehicles that are actually delivering pizza in Las Vegas.