Starbucks Dramatically Increased Used of AI-Powered Customer Insights to Drive Growth, Says CEO
Starbucks Dramatically Increased Used of AI-Powered Customer Insights to Drive Growth, Says CEO

Starbucks has dramatically increased the use of AI-powered customer insights to drive growth, says Starbucks CEO Kevin Johnson. During the most recent holiday season, Starbucks made data-driven decisions on a variety of items from the type of holiday cups they were offering to how they promoted gift cards, all designed to increase sales.

OpenX Moves to Google Cloud to Leverage 5G Innovations
OpenX Moves to Google Cloud to Leverage 5G Innovations

The advent of 5G is a big reason OpenX has decided to move to Google Cloud Platform, says OpenX CEO Timothy Cadogan. “When consumers start to move to 5G on their phones and have a very rapid experience, the advertising experience needs to be incredibly compelling.”

Dan Lok: Most People Suck at the Conversion Mechanism
Dan Lok: Most People Suck at the Conversion Mechanism

Online marketing sensation Dan Lok says that when it comes to marketing online, there are only two things, conversion and traffic. That’s it. “To convert the right attention, to convert followers and likes into money, in between you a need conversion mechanism,” says Lok.

Brands That Adjust to the New Economy Are Going to be More Successful
Brands That Adjust to the New Economy Are Going to be More Successful

Former CKE Restaurants CEO Andy Puzder says that brands that adjust to the new economy are going to be more successful. He says that Walmart and Target adjusted to the new economy and that’s why they are doing great.

5 Ways to Promote Your Brand with IGTV
5 Ways to Promote Your Brand with IGTV

These days, brands that want to be competitive in their niche will first have to…

Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019
Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019

Self-made marketing expert Neil Patel released a video titled, How Digital Marketing Will Change in 2019. Patel outlines 7 Trends that all businesses and content producers should embrace for successful digital marketing in 2019.

New Instagram Feature Will Tell Brands What Products Have Been Bookmarked by Customers
New Instagram Feature Will Tell Brands What Products Have Been Bookmarked by Customers

Instagram is set to start developing analytics tools that will inform companies what products are…

TrenDemon CEO: We Connect Content Marketing to Sales
TrenDemon CEO: We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.

Facebook Tests Search Ads for Businesses in North America
Facebook Tests Search Ads for Businesses in North America

Facebook will once again try to channel some of Google’s search success with its new…

How to Build a Content Marketing Strategy (And Stick to It)
How to Build a Content Marketing Strategy (And Stick to It)

The first step to developing a content marketing strategy is to determine your company’s objective. In other words, you’ll need to have an end goal.