New Instagram Feature Will Tell Brands What Products Have Been Bookmarked by Customers
New Instagram Feature Will Tell Brands What Products Have Been Bookmarked by Customers

Instagram is set to start developing analytics tools that will inform companies what products are…

TrenDemon CEO: We Connect Content Marketing to Sales
TrenDemon CEO: We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.

Facebook Tests Search Ads for Businesses in North America
Facebook Tests Search Ads for Businesses in North America

Facebook will once again try to channel some of Google’s search success with its new…

How to Build a Content Marketing Strategy (And Stick to It)
How to Build a Content Marketing Strategy (And Stick to It)

The first step to developing a content marketing strategy is to determine your company’s objective. In other words, you’ll need to have an end goal.

Could Your Business Benefit From Using LinkedIn Dynamic Ads?
Could Your Business Benefit From Using LinkedIn Dynamic Ads?

The average consumer is inundated with hundreds of ads every day. Advertisements have gotten so prevalent…

How Do You Measure the Success of a Content-Driven Marketing Strategy?
How Do You Measure the Success of a Content-Driven Marketing Strategy?

The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.

Yellzz in Lead Gen Pilot with Microsoft Bing Search Engine
Yellzz in Lead Gen Pilot with Microsoft Bing Search Engine

Wouldn’t it be great if your business could be in real-time contact with your potential customer while they are looking at your ad or business listing in a directory or search engine? With Yellzz Super Ads, businesses can do just that.

Starbucks Delivery via Uber Eats Goes National After Seeing Higher Average Sales
Starbucks Delivery via Uber Eats Goes National After Seeing Higher Average Sales

Based on a successful delivery trial in China via Alibaba and Uber Eats in Miami, Starbucks has announced that they are adding delivery nationwide.

Read Your Customer's Digital Body Language, Boost Sales!
Read Your Customer’s Digital Body Language, Boost Sales!

It’s no secret that personalized marketing can solidify brand loyalty, improve customer experience, and boost…

50 Million Google+ Accounts Compromised in Latest Data Breach, Platform to Shut Down Earlier Than Planned
50 Million Google+ Accounts Compromised in Latest Data Breach, Platform to Shut Down Earlier Than Planned

The discovery of another privacy flaw has pushed Google to shut down Google+ much earlier…