OpenX Moves to Google Cloud to Leverage 5G Innovations

The advent of 5G is a big reason OpenX has decided to move to Google Cloud Platform, says OpenX CEO Timothy Cadogan. “When consumers start to move to 5G on their phones and have a very rapid experience, the advertising experience needs to be incredibly compelling.”

Adobe CEO: “Adobe Has Really Been on a Tear”

Digital marketing pioneer Adobe has really been on a tear says Adobe President and CEO, Shantanu Narayen. Adobe acquired commerce cloud platform Magento for $1.68 billion and then acquired Marketo for $4.75 billion.

Adobe Creating an Industry Around Digital Engagement and Customer Experience Management

Shantanu Narayen, Adobe CEO, recently discussed on CNBC about how Adobe is working to actually create a brand new industry focused on digital engagement and customer experience management.

How Adobe is Using AI to Transform the Customer Experience

“Adobe Sensei an AI and machine learning platform that deeply understands how our users work and delivers a lot of simple workflow that makes that magical moment happens in any of our applications,” noted Abhay Parasnis, CTO & EVP at Adobe.

Adobe Tapping Experience to Empower Enterprise Marketers

With the inspirational mantra “Make Experience Your Business” and the goal of reshaping digital marketing…

eBay Uses Structured Data For New Browsing Experiences

eBay announced new browsing modules for shoppers, leverage its structured data better and help users…

Adobe Announces A Bunch Of New Marketing Features

Adobe made a handful of announcements related to predictive marketing and real-time customer engagement to…

Adobe Launches Big Update For Creative Cloud

Adobe announced the launch of a major update to Creative Cloud today. “Packed with new…

Adobe Acquires Ideacodes Team For Creative Cloud

Adobe announced on Tuesday that it has acquired the team behind Ideaclouds, for use in…

Adobe Ditches Creative Suite In Favor Of Creative Cloud

For years, Adobe has sold its professional design software under the Creative Suite banner. There…