Here’s What You Need to Understand About Gen-Z'ers Before You Try to Sell Them Something
Here’s What You Need to Understand About Gen-Z’ers Before You Try to Sell Them Something

Every generation is grouped according to the time its members were born, but for years now, there’s been an ongoing debate about the specific cutoff point between Millennials and Generation Z.

How Mattel Optimizes Marketing on Walmart.com
How Mattel Optimizes Marketing on Walmart.com

How do you deliver the high conversion rates that Walmart and Mattel expect? If you don’t have the fundamentals down no campaign is going to be successful.

Brands Are Waking Up to the Inevitable of Selling on Amazon
Brands Are Waking Up to the Inevitable of Selling on Amazon

On the other hand, if you look at the rate of growth of Amazon, they are approaching half of US ecommerce. It continues to grow at roughly twice the rate of the industry so it’s not hard to imagine waking up in a world where Amazon accounts for 60-75 percent of US ecommerce.”

The Rise of the Connected Marketer
The Rise of the Connected Marketer

Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa, Carmen Murray, Founder of…

Have You Tried 'Doctor Fork' Pizza Yet? Google Pushes Fake Food Ads in Marketing Experiment
Have You Tried ‘Doctor Fork’ Pizza Yet? Google Pushes Fake Food Ads in Marketing Experiment

The company created a fake pizza brand, “Doctor Fork,” as a way to challenge conventional marketing strategies and see how far they could push the advertising envelope.

The Challenges of Brand Search and PPC
The Challenges of Brand Search and PPC

As a brand, you are always looking for ways to get people to your website and get them to convert more. It used to be just interest-based keywords on generics related to your own brand.

People Don't Buy Products, They Buy Stories
People Don’t Buy Products, They Buy Stories

“Everybody has a different story in their mind, everybody went through different things in life, and that these numbers on our ads manager are not numbers, they’re people that see our ad,” says Malol.

Facebook is Helping Brands Skyrocket Ad Conversions by Turning Still Images Into Videos
Facebook is Helping Brands Skyrocket Ad Conversions by Turning Still Images Into Videos

Social media use is steadily growing each year. Research in 2017, shows that U.S. digital consumers spent an average of 2 hours and 15 minutes on social platforms every day, up 45 minutes since 2015.

How to Harness the Combined Power of Search and Video to Increase Ad Conversions
How to Harness the Combined Power of Search and Video to Increase Ad Conversions

One of the most powerful ways for a business to drive sales is via video reviews on YouTube. Earlier this year Google made that even more effective by combining the power of video on YouTube with Google Search.

Benefits of Adding In-App Advertising to Your Marketing Strategy
Benefits of Adding In-App Advertising to Your Marketing Strategy

Digital marketing strategies, like geo-targeting, are still important but brands and marketers believe that in-app advertising is the way forward. As a matter of fact, it has been estimated that global in-app revenue will reach $189 billion by 2020.