Analyst Says that Google Already Dominates the Media Business
Analyst Says that Google Already Dominates the Media Business

When does Google dominate the media business? “They already do,” says Brian Wieser, senior research analyst at Pivotal Research. “The reality is from a time consumption perspective, from an ad spending perspective, there’s nothing like Google.”

5 Ways Smart Marketers Repurpose Their Content
5 Ways Smart Marketers Repurpose Their Content

Coming up with new, high-quality content on a regular basis can be a struggle for…

Deloitte CEO: The 3 D's: Data, Digital, and Disruption
Deloitte CEO: The 3 D’s: Data, Digital, and Disruption

The CEO of Deloitte, Cathy Engelbert, calls the massive changes that are happening in business and society the 3 D’s: Data, Digital, and Disruption which are are bringing about new strategies of leadership and hiring.

ThirdLove Leveraging Data and Tech to Successfully Compete With Victoria's Secret
ThirdLove Leveraging Data and Tech to Successfully Compete With Victoria’s Secret

How does a startup compete with a huge brand like Victoria’s Secret which by some accounts has nearly a 50 percent market share? By being different and utilizing technology and data.

What are Retargeting Ads and Why Should Your Business Use Them?
What are Retargeting Ads and Why Should Your Business Use Them?

Online retailers and small businesses understand how crucial advertising is in driving traffic to their…

Eric Enge Says Google's Two Most Important Ranking Factors Are Still Content and Links
Eric Enge Says Google’s Two Most Important Ranking Factors Are Still Content and Links

SEO is constantly changing but search ranking expert Eric Enge still says that everything else should take second priority to content quality and links. Eric explains how the Google Ranking Score intersects with the Google Content Score which results in a Google Link Score.

Neil Patel: Word-of-Mouth Marketing is the Best Form of Marketing
Neil Patel: Word-of-Mouth Marketing is the Best Form of Marketing

Neil Patel dives into word-of-mouth marketing in his latest video and in a simple way explains how every entrepreneur can attain this holy grail of marketing by just providing a product or service that people love.

How Marketers Can Have a Great Voice in the C-Suite
How Marketers Can Have a Great Voice in the C-Suite

Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs according Unilever CMO Keith Weed.

Facebook Group Vs. Facebook Page: Which is Better for Marketing Your Brand?
Facebook Group Vs. Facebook Page: Which is Better for Marketing Your Brand?

If you’ve been considering using Facebook as a marketing tool for your business, you’re probably unsure of whether to use the platform’s Page or Group feature.

Search Marketers Should Reframe Around Precision Marketing
Search Marketers Should Reframe Around Precision Marketing

If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the second largest media agency network in the world, says that you should “reframe it around precision marketing instead of search.”