Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’
Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’

Matthew Bellows, Founder & Chairman Of The Board at Yesware, recently talked at Web Summit about salespeople being ‘Authentic at Scale’ and how Yesware can help companies and their sales teams more effectively drive lead generation.

The Future of Google and SEO is AI
The Future of Google and SEO is AI

“If you’re relying just on backlinks, then you aren’t recognizing that the future of Google and of SEO is AI, it’s artificial intelligence,” noted Spencer in another informative interview by James Schramko of SuperFastBusiness.

Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019
Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019

Self-made marketing expert Neil Patel released a video titled, How Digital Marketing Will Change in 2019. Patel outlines 7 Trends that all businesses and content producers should embrace for successful digital marketing in 2019.

TrenDemon CEO: We Connect Content Marketing to Sales
TrenDemon CEO: We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.

Seth Godin on The Difference Between a Logo and a Brand
Seth Godin on The Difference Between a Logo and a Brand

Enterprise marketing legend Seth Godin Godin says that the value of a brand is measured by how much extra you will pay above the substitute. He says that if Nike opened a hotel everybody would know what it would be like because they have a distinct brand.

Facebook Tests Search Ads for Businesses in North America
Facebook Tests Search Ads for Businesses in North America

Facebook will once again try to channel some of Google’s search success with its new…

Could Your Business Benefit From Using LinkedIn Dynamic Ads?
Could Your Business Benefit From Using LinkedIn Dynamic Ads?

The average consumer is inundated with hundreds of ads every day. Advertisements have gotten so prevalent…

How Do You Measure the Success of a Content-Driven Marketing Strategy?
How Do You Measure the Success of a Content-Driven Marketing Strategy?

The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.

Sparrho CEO: Using Augmented Intelligence to Build Trust in Brands
Sparrho CEO: Using Augmented Intelligence to Build Trust in Brands

The CEO of Sparrho says that their approach which combines artificial intelligence and 400,000 Ph.D.’s delivers scientific data to companies helping them back up their marketing messages.

Chick-fil-A: Email is Our Biggest Driver of Keeping Somebody Engaged
Chick-fil-A: Email is Our Biggest Driver of Keeping Somebody Engaged

“Email is certainly not the only driver of that but we have seen email being the biggest driver of keeping somebody engaged or re-engaging them,” says Emily Randall who runs interactive digital media at Chick-fil-A.