The CEO of Sparrho says that their approach which combines artificial intelligence and 400,000 Ph.D.’s delivers scientific data to companies helping them back up their marketing messages.
The CEO of Walmart Doug McMillion says that the company has a lot of work going on to change the company. He says that the company is becoming more digital and is changing how they work from within to get faster, more nimble, and adapt to what’s happening in retail.
Brian Wieser, a well-known advertising expert at Pivotal Research, says that simply bringing digital-like concepts to traditional TV will not by itself cause digital-like growth. He says that growth would only come if TV could appeal to new kinds of advertisers.
Digital marketing is now firmly embedded in our day-to-day lives; we start our day with…
Email is still a very powerful marketing tool. Contrary to proclamations that it’s a dying…
Senior Analyst at Berstein, Toni Sacconaghi, released a note today predicting that Apple’s advertising business will be worth billions 2020. Similar to Amazon, Apple is incrementally focusing on expanding adverting opportunities, especially within the App Store.
Self-made marketing phenomena Neil Patel says that there is an alternative to buying Google Ads to grow your company. The answer he says is creating a free leader product or service that drive customers to your site for you to later upsell.