Could Your Business Benefit From Using LinkedIn Dynamic Ads?
Could Your Business Benefit From Using LinkedIn Dynamic Ads?

The average consumer is inundated with hundreds of ads every day. Advertisements have gotten so prevalent…

How Do You Measure the Success of a Content-Driven Marketing Strategy?
How Do You Measure the Success of a Content-Driven Marketing Strategy?

The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.

5 User-Generated Content Campaigns Your Brand Can Learn From
5 User-Generated Content Campaigns Your Brand Can Learn From

These days, shoppers are less impressed with celebrities and gurus telling them what to buy…

4 Fast-Rising Digital Marketing Trends Leading Into 2019
4 Fast-Rising Digital Marketing Trends Leading Into 2019

Digital marketing is now firmly embedded in our day-to-day lives; we start our day with…

Eric Enge Says Google's Two Most Important Ranking Factors Are Still Content and Links
Eric Enge Says Google’s Two Most Important Ranking Factors Are Still Content and Links

SEO is constantly changing but search ranking expert Eric Enge still says that everything else should take second priority to content quality and links. Eric explains how the Google Ranking Score intersects with the Google Content Score which results in a Google Link Score.

Facebook Group Vs. Facebook Page: Which is Better for Marketing Your Brand?
Facebook Group Vs. Facebook Page: Which is Better for Marketing Your Brand?

If you’ve been considering using Facebook as a marketing tool for your business, you’re probably unsure of whether to use the platform’s Page or Group feature.

4 Inbound Marketing Tactics to Use for Your B2B Company
4 Inbound Marketing Tactics to Use for Your B2B Company

According to a new study by the Pew Research Center, eight out of 10 Americans now shop online. This means that the traditional ways of marketing—cold calls, trade shows, TV, radio—are not as effective as they used to be.

How Answering Questions on Quora Can Drive Massive Traffic to Your Website
How Answering Questions on Quora Can Drive Massive Traffic to Your Website

Quora is not your typical Q&A platform. Aside from asking questions or providing answers, users can also vote which answers are helpful.

4 Snapchat Marketing Tips to Help You Rise Above Your Competition
4 Snapchat Marketing Tips to Help You Rise Above Your Competition

Compared to the larger social media platforms like Facebook and Twitter, Snapchat is a bit like The Little Engine That Could.

How to Define Buyer Persona for More Successful Marketing
How to Define Buyer Persona for More Successful Marketing

Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-year-old housewives.