If you’ve been considering using Facebook as a marketing tool for your business, you’re probably unsure of whether to use the platform’s Page or Group feature.
According to a new study by the Pew Research Center, eight out of 10 Americans now shop online. This means that the traditional ways of marketing—cold calls, trade shows, TV, radio—are not as effective as they used to be.
Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-year-old housewives.
How do you deliver the high conversion rates that Walmart and Mattel expect? If you don’t have the fundamentals down no campaign is going to be successful.
Every year, millions of new websites are launched, and they’re directly or indirectly competing for the same visitors you are. That makes driving traffic your website, increasingly more difficult.
Digital marketing strategies, like geo-targeting, are still important but brands and marketers believe that in-app advertising is the way forward. As a matter of fact, it has been estimated that global in-app revenue will reach $189 billion by 2020.
At the recent Enterprise World 2018 Conference, Stephen Ludlow, VP of Product Marketing at OpenText, spoke about the 4 strategies for content management success.
Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a customer’s attention while others might repel them.