Glossier CEO: We’re Building this People-Powered Ecosystem
Glossier CEO: We’re Building this People-Powered Ecosystem

Glossier is both a beauty company and a tech company that is succeeding by staying incredibly connected to their customers. Glossier founder and CEO Emily Weiss says that they are building a people-powered ecosystem where they are co-creating with their customers.

Brands That Adjust to the New Economy Are Going to be More Successful
Brands That Adjust to the New Economy Are Going to be More Successful

Former CKE Restaurants CEO Andy Puzder says that brands that adjust to the new economy are going to be more successful. He says that Walmart and Target adjusted to the new economy and that’s why they are doing great.

Rumble Boxing Bringing the “Cool” Factor to Fitness
Rumble Boxing Bringing the “Cool” Factor to Fitness

The Rumble business model is very unique and creative taking the fitness experience to a new level and making it so cool that it has become a viral sensation everywhere it launches.

5 Ways to Promote Your Brand with IGTV
5 Ways to Promote Your Brand with IGTV

These days, brands that want to be competitive in their niche will first have to…

TrenDemon CEO: We Connect Content Marketing to Sales
TrenDemon CEO: We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.

Lands’ End CEO: If You Are Not on Amazon You Are Not Relevant
Lands’ End CEO: If You Are Not on Amazon You Are Not Relevant

“For us, our partnership with Amazon was all about new customer acquisition,” says Lands’ End CEO Jerome Griffith. “If you look at searches online, more people go to Amazon to search for clothing than anyplace. If you are not there you are not relevant.”

Seth Godin on The Difference Between a Logo and a Brand
Seth Godin on The Difference Between a Logo and a Brand

Enterprise marketing legend Seth Godin Godin says that the value of a brand is measured by how much extra you will pay above the substitute. He says that if Nike opened a hotel everybody would know what it would be like because they have a distinct brand.

How to Build a Content Marketing Strategy (And Stick to It)
How to Build a Content Marketing Strategy (And Stick to It)

The first step to developing a content marketing strategy is to determine your company’s objective. In other words, you’ll need to have an end goal.

How Do You Measure the Success of a Content-Driven Marketing Strategy?
How Do You Measure the Success of a Content-Driven Marketing Strategy?

The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.

Sparrho CEO: Using Augmented Intelligence to Build Trust in Brands
Sparrho CEO: Using Augmented Intelligence to Build Trust in Brands

The CEO of Sparrho says that their approach which combines artificial intelligence and 400,000 Ph.D.’s delivers scientific data to companies helping them back up their marketing messages.