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Carol Bartz Predicts iAds Failure
Apple's official stance on its iAd platform is that it "gives brands what they've been waiting for: access to the global audience of iPhone and iPod touch users, enhanced targeting, premium creative and robust measurement." But yesterday, Carol Bartz indicated that the platform's more or less doomed. Without mincing words, Yahoo's CEO predicted during an interview with Reuters, "That's going to fall apart for them."
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