“Every company is going through a massive digital customer transformation,” says Salesforce CEO Marc Benioff. “When you see this transformation happening it’s just incredible to watch. Every one of these major transformations is exactly that, it begins and ends with the customer.”
Salesforce CEO Marc Benioff says that Salesforce is now entering the fourth stage of computing, the pursuit of Single Source of Truth. The official name is Customer 360 Truth and it is a new set of capabilities that allow companies to connect, authenticate and govern customer data and identity across Salesforce.
Salesforce executives took the stage at Dreamforce 2019 to provide an update on Salesforce Einstein…
“We’ve learned this past year that the tracking system we have with the NFL is actually considered to be the best by the broadcasters, coaches, and the fans,” says Zebra Tech CEO Anders Gustafsson. “Our type of technology works particularly well with football but it would also work for basketball, ice hockey, and soccer.”
“It’s absolutely a fair statement that we are actually a technology company that is really fabulous at banking,” says Bank of America CEO Brian Moynihan. “Our efficiency is driven by the technology enablement of the consumer and wealth management companies and it’s always more efficient to serve it that way. So that 57 percent efficiency ratio, that’s enabled by technology.”
“There really hasn’t been a foundational cloud company born from the ground up in the cloud,” says CrowdStrike CEO George Kurtz. “There’s been no Salesforce of security. We think we’ve taken the right approach and created the right architecture to be that fourth pillar of cloud computing.”
“The third cornerstone of digital transformation is the analytics and the visualization and the business intelligence to see everything in your company,” says Salesforce co-CEO Marc Benioff. “There’s no more amazing company in that category then Tableau whose mission is to make sure that the world can see and understand data.”
You can learn all the technical skills to be successful in this Salesforce ecosystem. Our customers are just on there at an incredibly high rate. We have more than 1.4 million users on Trailhead now and 25 percent said that they changed jobs in the last year because of the skills that they got on Trailhead.com.
Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well.”
Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, substantially higher than the price offered to institutional investors. It’s clear that investors believe that Levi’s can leverage technology and innovation to successfully compete online and in brick and mortar stores.