The fourth annual We Media Conference hosted at the University of Miami offered a peek into the future of media. The common thread from Tuesday’s mind-meld was not the same old “newspapers are dead” theme that so many of these conferences run into the ground. Instead, the focus was on the changing media landscape — an evolution that ultimately leads to a completely social and interactive media.
In marketing, there are two main categories: Push Marketing, and Pull Marketing.
Push Marketing, also known as “interruption marketing,” is basically when you force your marketing message upon potential clients when they’re in the middle of doing something such as driving a car, surfing the web, or just spending time with friends or family. While they’re doing something else, you push your message in front of them.
Tactics of Push Marketing include:
There is no shortage of interesting sessions going on at SXSW Interactive in Austin, but one that was especially interesting was "Can Wikipedia Survive Popular Success and Community Decline?" – a presentation from USC Professor of Journalism Andrew Lih.
Joanne Bradford started at Yahoo about a year and a half ago, assuming the title "Senior Vice President, U.S. Revenue and Market Development." Now, a fresh report’s indicated that the high-ranking exec is on her way out again, ready to take a position at Demand Media.
I’m sitting here in Exhibit Hall 1 waiting for the keynote to begin. I will be liveblogging/paraphrasing what is discussed (please excuse the inevitable typos).
Bio from the SXSW Booklet: Valerie Casey works with start-ups, governments, and companies all over the world on challenges ranging from creating new products and services to transforming organizational processes and behaviors….She is the founder and executive director of Designers Accord.
At SXSW, Rob Millis and Will Coghlan of the newly launched Dynamo Player talked about different routes online video producers can take to try and make a buck. While the discussion ultimately led up to the duo’s demo of its new product, it was not above representing some different options fairly. The two talked about some of the pros and cons of advertising, such as:
Rob Millis and Will Cohlan, the pair beyond the web show Political Lunch, gave a presentation at SXSW called "Beyond Advertising: Can Online Video Finally Pay?" The discussion led to the unveiling of a tool for online video monetization called Dynamo Player.
The goal (short-term at least) of the tool is to simplify the process of uploading a video to the web, making it portable, and quickly getting viewers to pay for it.
Glass-half-full and glass-half-empty types, prepare to be split. New stats from Nielsen indicate that February of 2010 was a great month for the online video industry compared to February of 2009. Last month was a little bit rotten compared to January of 2010, however.
If Yahoo has its way, it’ll soon be the place to go for information about movies, TV shows, and the celebrities who star in them. Yahoo announced several upgrades to its search engine this morning, and they’re all meant to make entertainment-related queries turn up much better results.