FTC Makes

The Federal Trade Commission (FTC) said today starting April 1, advertising for "free credit reports" online will require new disclosures to help consumers avoid confusing "free" offers which often require them to spend money on credit monitoring or other products and services.

The FTC’s Free Credit Reports Rule will require new prominent disclosures in ads for "free credit reports." Any website offering free credit reports must include a disclosure, across the top of each page that mentions free credit reports, which reads:

American Red Cross Launches Social, “Go-To” Blood Site

The American Red Cross has partnered with BusinessOnline to launch a new site for the American Red Cross at redcrossblood.org, aimed at ramping up blood donations across the country. The organization hopes the site along with some social interaction will do just that.

Tufts Brings YouTube Into The Admissions Process

YouTube’s a site that’s been used by nonprofit organizations to address serious human rights issues.  It’s also a site that’s been used to exhibit children kicking adults in the crotch.  Now, in a move that sort of bridges the gap, Tufts University has started allowing applicants to post clips featuring themselves.

Amazon.com Tops In Brand Trust In U.S.

Amazon.com is the top performing brand in the U.S. based on "trust" and "recommendation," according to a new report from Milward Brown.

The report titled "Beyond Trust: Engaging Consumers in the Post-Recession World" was conducted in partnership with The Futures Company and introduces "TrustR," a new metric for understanding the relationship between consumers and brands.

Second Life Attempts To Make Rebound

You probably have forgotten about Second Life (the virtual world from Linden Labs), right?

 

Remember, that’s that virtual world that got a TON of hype back in 2005/6. It was on the cover of magazines. On CNN and other TV shows. It looked like it was going to be THE new thing of the decade.

 

What happened?

 

Well, a few things.

 

Facebook Investor To Put $1B Into Social Media

The Russian investment firm that’s contributed hundreds of millions of dollars to Facebook’s bank accounts is not even close to ending its involvement with social media.  According to Yuri Milner, who’s the CEO and founding partner of Digital Sky Technologies, his organization is interested in doling out another $1 billion.

Regen’s New Light Powered Products

Living ‘green’ seems to be a growing theme to help make our planet become a more eco-friendly environment.

While at CES 2010, WebProNews discovered a new device that can lead us in that direction. A sun powered charging product by Regen called the ReNu tablet.

Regen produces personal and home electronics that make creating your own power possible, by using sun light. The ReNu tablet is the first item the company is bringing to the market.

Google Video Compression Developer Acquisition Complete

Update: Late Friday, Google announced that it closed the On2 Technologies acquisition, valued at about $124.6 million, after On2’s shareholders voted to approve the transaction.

Polaroid Aims to Recapture Tradition in the Digital Age

Jon Pollock, Polaroid’s Chief Marketing Officer, spoke with WebProNews about the new addition to their Polaroid collection during CES 2010 in Las Vegas. In 2008 Polaroid ended its line of Instant Film cameras, but  the company has decided to bring back its traditional Polaroid OneStep camera. Althought the Polaroid camera will contain many of the same qualities as previous ones, this time it will have a contemporary twist.

Microsoft Presents European Web Browser Choice Screen

Starting sometime around the first of March, Microsoft is going to give Europeans an obvious chance to pick something other than Internet Explorer as their Web browser.  And starting today, Microsoft’s given the whole world a chance to see what its "Web browser choice screen" looks like.