The Need to Transform is Front and Center for Every C-Level Executive, Says Adobe CEO

“When people look at what’s happening with Amazon trying to get into their businesses, the need to transform is also front and center for every c-level executive,” says Adobe CEO Shantanu Narayen. “Given that Adobe’s been through our own transformation they want to experience that same benefit that we have been able to see.”

Adobe Brings Adobe Experience Manager To The Cloud

Adobe has been moving its software to the cloud for years, but the company announced it is finally brining one of its last holdouts to the cloud: Adobe Experience Manager. Adobe Experience Manager is a content management system that helps…

The Agreement Cloud Is Going To Be The Next Big Cloud, Says DocuSign CEO

The new cloud opportunity that we see is in the Agreement Cloud, says DocuSign CEO Dan Springer. It is going to be the next big cloud because we think this is about bringing multiple clouds together. We work strongly with ERP and strongly with CRM. What connects them is the agreements those companies do.

How to Build a Content Marketing Strategy (And Stick to It)

The first step to developing a content marketing strategy is to determine your company’s objective. In other words, you’ll need to have an end goal.

If It’s a Streaming War We’d Like To Be an Arms Dealer, Says IAC CEO

“If it’s a streaming war we’d like to be an arms dealer,” says IAC CEO Joey Levin. “We want to send the product and services to people who are making video. Everywhere people interact they’re expecting video now. It used to be text, then it was images, and now it’s video.”

Why Vertical Videos are Now Essential to Growing Your Brand

There’s no doubt about it, video is the most powerful medium for marketing today. Research has shown that 75 million people in the US watch videos on the internet every day. Moreover, about 50 percent those videos are viewed through…

AWS CEO Announces Textract to Extract Data Without Machine Learning Skills

AWS CEO Andy Jassy announced Amazon Textract at the AWS re:Invent 2018 conference. Textract allows AWS customers to automatically extract formatted data from documents without losing the structure of the data. Best of all, there are no machine learning skills required to use Textract.

5 User-Generated Content Campaigns Your Brand Can Learn From

These days, shoppers are less impressed with celebrities and gurus telling them what to buy and prefer content that’s generated by their fellow consumers. A Nielsen report showed that 92 percent of consumers trust recommendations made by people they know…

How to Use Reddit to Get More Traffic to Your Website and Boost Your Sales

If you aren’t familiar with Reddit, your first visit to the website may feel a bit intimidating. Not only does it have the appearance of an old-school forum dating back from the early 2000s, but it also has a reputation…

How to Use Email Segmentation to Drive Conversions

Email is still a very powerful marketing tool. Contrary to proclamations that it’s a dying or dead channel, email is still more relevant and effective than Twitter or Facebook. Most of the bad propaganda about email is due to how…