WordPress VIP Buying Parse.ly to Increase Enterprise Analytics

WordPress VIP (WPVIP), Automattic’s enterprise subsidiary, is buying Parse.ly to provide enterprise clients with content analytics.

Internet Companies Launch Initiative In Support of Section 230

Some of the most prominent internet companies have formed the Internet Works coalition to promote Section 230, a key internet law. Section 230 of the Communications Decency Act gives companies immunity for content users upload or post on their sites.…

Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital

Shantanu Narayen, Chairman and CEO of Adobe, discusses how the pandemic has created another “inflection point” in the move toward digital transformation.

Taboola – Outbrain Merger Falls Apart

The world’s two leading companies in the discovery & native advertising industry will remain fierce competitors in what still is a chaotic and unpredictable ad market.

COVID Accelerated Digital Transformation, Says DocuSign CEO

We have seen significant acceleration since the COVID-19 pandemic, says DocuSign CEO Dan Springer. A significant portion of that (increase) was due to increase use cases from customers driving that digital transformation faster with services like DocuSign.

TrenDemon CEO: We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.

Qualtrics IPO Is A Win-Win, Says SAP CEO

Just twenty short months after SAP announced their intention of acquiring Qualtrics for $8 billion just prior to their IPO SAP is taking Qualtrics public.

How Do You Measure the Success of a Content-Driven Marketing Strategy?

The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.

New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers.”

Sparrho CEO: Using Augmented Intelligence to Build Trust in Brands

The CEO of Sparrho says that their approach which combines artificial intelligence and 400,000 Ph.D.’s delivers scientific data to companies helping them back up their marketing messages.