Bruno Mars has been a big topic of discussion lately, given the recent ticket scalping debacle that evolved in Hawaii. The Unorthodox Jukebox singer may actually be a pillar for a new anti-scalping resolution.
The awkward situation began when Mars' scheduled concerts in Honolulu, HI sold out in less than three hours. While most would consider this a laudable feat, it was actually quite problematic where Mars is concerned.
According to KHON2, only an estimated six percent of the tickets sold were actually purchased by individual fans. The vast majority of the tickets ended up being nabbed by opportunistic, online ticket brokers and scalpers to be sold at inflated rates.
As a result of the massive imbalance, a substantial number of fans came up short, walking away empty-handed. Hawaii state legislators have taken the initiative to come up with a solution to rectify the situation. With a new law they've coined the Bruno Mars act, legislators are hoping to put an end to the price gouging practice.
Hawaii State Senate President Donna Mercado Kim weighed in with her sentiments on the unethical practice. “Anyone who takes the time to show up in person should have the opportunity to purchase tickets for at least the first two days before opening up to online sales,” Kim said in her statement. “It’s unfortunate that out-of-state ticket brokers and scalpers will resell these concert tickets back to local residents for an enormous profit.”
If the legislation passes the act in Hawaii, fans will have the opportunity to make ticket purchases approximately 48 hours before online sales begin. The bill will also serve as a preventive measure to prohibit the use of security software designed to bypass online barriers put in place to stop bulk ticket purchases.
However, Kim stated that the ultimate goal will be to stop the practice of ticket scalping in its entirety. “If you’re a loyal fan standing in line to purchase a coveted concert ticket and plan to attend that concert, you should be able to have more that six percent of a chance to purchase ticket,” she explained.
While the proposed legislative resolution isn't considered a solidified law, Kim is hoping that the Bruno Mars Act will at least curb the staggering number of tickets nabbed by scalpers and ticket brokers.
Image via Bruno Mars, Facebook