Black Friday Spending Average to Rise 18%


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As Americans head into the most intense shopping weekend of the year, many of them are ready to spend even more than they did last year.

The Consumer Electronics Association (CEA) this week released its predictions for Black Friday 2013. Among the predictions is that Americans who do shop this weekend are planning to spend an average of $258. This represents an 18% increase from what Black Friday shoppers thought they would spend in 2012.

The CEA report shows that 61% of American adults are planning to shop sometime during the Thanksgiving holiday. Though department stores are set to open their doors for Black Friday deals on Thursday evening this year, only 13% of Americans are planning to shop on Thanksgiving day. In fact, Americans seem resentful of retail beginning to cut into the holiday, with 54% saying that stores are opening too early on Thanksgiving.

Those who are shopping this weekend intend to make tech a big part of their purchases. The CEA report shows that 30% of those who will shop intend to purchase a tablet, while slightly less (29%) intend to buy either a notebook computer or video game console.

“Buying tech during Black Friday has become the new Thanksgiving weekend tradition,” said Shawn DuBravac, chief economist and senior director of research at CEA. “Tech is vying to surpass other popular product categories, such as clothing, this holiday shopping weekend. New product announcements in gaming, computing and mobile devices, coupled with generally improving economic conditions, are driving consumer excitement to get out and shop.”

The CEA has created an infographic with some of these statistics, as well as a few others. The infographic also incorporates a countdown to Black Friday, which is less than two days away now: