Bing Editors’ Picks Bring Human Touch to Search Results

Chris CrumSearch

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Bing launched a new feature called Editors’ Picks, which it describes as a “guide to great sites”. There is a dedicated page for all Editors’ Picks that can be used as a portal, but results from this will also become available when applicable during the regular search experience.

“Editors’ Picks are small collections of relevant sites that our online editorial experts think will be useful to you, but may not always make it to the top of the search results page,” says Kristen Kennedy, Managing Editor of Bing’s Editorial Team.

Essentially, it’s a human-edited directory with a very limited number of listings. At the same time, however, the “Editors’ Picks” results become available via a tab for relevant queries. For example, if you search “tech conferences,” you will get the tab as an option, and then be able to view the listings.

Editors picks tab

Bing editors picks

“The job of Bing editors is to enhance your experience on Bing,” she adds. “For example, when we know you’re looking for something really specific — like ‘How to use a semicolon’ or ‘Free clip art’— we’ll provide a list of editorially selected sites on that specific topic (in addition to our algorithmic results) to help you find what you’re looking for faster.”

There are currently 140 topics Bing is featuring editors’ picks for. They are open to suggestions for more topics.

Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.