Big Money in Facebook Marketing

Chris CrumBusiness

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Wildfire Interactive has received $4.04MM in Series A funding lead by Summit Partners. Additional investors include Jeff Clavier, Aydin Senkut and Gary Vaynerchuk. CEO Victoria Ransom tells WebProNews, "To our knowledge, we are the first fbFund company to raise a multi-million dollar round." fbFund is a $10M seed fund and joint venture partially run by Facebook.

Wildfire is a company that offers social media marketing technology to businesses, to help them create branded campaigns like sweepstakes, contests, coupons, giveaways, quizzes, and virtual gift campaigns, and publish them simultaneously to Facebook pages, company websites (integrated with Facebook), and on Twitter. The company recently sparked some buzz with its "Facebook-safe" sweepstakes service for those who "run a business and know the value of promotional campaigns on Facebook but have been stopped by the logistics, legal aspects and costs," as All Facebook's Raj Dash puts it.

"The timing couldn't be better - we founded Wildfire around the time of the last f8 and now here we are just a few days after the 2010 f8 reaching another big milestone for our company!" Ransom says of the funding.

Wildfire Interactive Founders

Wildfire Founders Victoria Ransom and Alain Chuard

"Since the last f8, we launched an easy-to-use social media marketing platform for brands, agencies and small businesses, reached profitability within 1 month of launching our product and won the fbFund twice," she adds. "We serve thousands of companies and have powered tens of thousands of social media marketing campaigns. With today's investment from Summit we're confident that we'll be able to reach new heights."

Now that Facebook is taking over the web, one would have to imagine that services such as those provided by Wildfire will be increasingly in demand.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.