The start of a new year is looking pretty bright for the business model of Beats headphones by Dr. Dre, including new music and more innovative ads.
For starters, in January, Beats Electronics will launch Beats Music, a new service of streaming music.
Two of the developers of the new streaming service include Trent Reznor and Rob Sheridan, and Reznor already claims it to be “a game-changer.”
According to the New York Times:
“Beats Music, a subsidiary company of the headphones maker Beats Electronics, is clearly intending to challenge Spotify as the predominant subscription streaming service. Two weeks ago, Beats Music ran a full-page advertisement in The New York Times (saying “coming soon,” and little else), and it is expected to arrive with a blitz of television ads.”
One ad in particular will continue to push forward the popularity of Beats headphone’s product colleagues, the Pill and Pill XL.
The featured hip-hop sensation, Kendrick Lamar, and Dr. Dre preview a brand new song for the Pill and Pill XL speakers in one of their upcoming 90-second commercials.
Lamar and Dr. Dre are seen recording in the studio when the Compton-based rapper, also wearing Beats headphones, becomes frustrated with the track. Dr. Dre suggests they take a break and record later.
The Pill and Pill XL come to the rescue after Dr. Dre and Lamar play the song on them. Realizing what the track is ultimately lacking, Dr. Dre calls Lamar and they return to the studio to record, adding in new lyrics and drums.
Lamar is obviously satisfied and the ad ends.
As far as Beats Music, the CEO is ready to get the ball rolling.
“We are locked and loaded, ready to launch here in the U.S. in January 2014,” said Ian Rogers, Beats Music Chief executive, on a blog post Wednesday.
Maybe the full track of Lamar and Dr. Dre’s teaser will be available in Beats Music’s playlist. Let’s hope so.
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