Salim Tarazi
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Salim Tarazi is the Director of US Ad Operations at eBay Advertising (, where his teams are responsible for advertising operations, yield management and campaign optimization of display ads on as well as the eBay Audience Platform.

CRM MATCHING: What Advertisers Aren’t Being Told About Scale

Given the “who’s who” list of platforms offering it, CRM matching has truly arrived. And why not? CRM matching is arguably the most advanced way for brands to connect the dots to their target audiences, and then help them deliver…