Chris Crum
13655 Articles0 Comments

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

Google Will Announce The Long-Anticipated Penguin Update

Well, here we are halfway through April, and still no sign of that long-anticipated Penguin update. Google has been hinting at rolling this thing out for many months. At one point it was supposed to happen before the end of…

eBay Uses Structured Data For New Browsing Experiences

eBay announced new browsing modules for shoppers, leverage its structured data better and help users surface listings with savings, best-selling products, etc. The modules include “shop by brand” options and other ways to look at category pages without using keyword…

Instagram Adds Video Channels To Explore

Instagram announced the launch of new video channels in its Explore feature, which should greatly open up the platform to better video discovery. As it stands, videos aren’t posted nearly as frequently as images, but making videos more discoverable could…

Here’s Bing’s Mother’s Day Guide For Marketers

Bing is sharing some Mother’s Day search insights to help advertisers better plan for the holiday, which will be here in just over three weeks, meaning shopping time is from now and until then. According to Microsoft’s search team, Mother’s…

Twitter Hasn’t Been A Great Traffic Source For Publishers

Twitter, compared to Facebook, Google, and even Yahoo, really isn’t very good for driving referral traffic. This is at least the case when it comes to news publishers as new data from Parse.ly finds. This week, Nieman Lab shared data…

Study Analyzes Facebook Page Performance Trends

RivalIQ published findings from a study of 8.1 million Facebook posts from brand pages that saw 11.5 billion interactions (likes, comments, and shares). Brand pages grew 27.8% from February through December 2015, or an average of 2.26% per month, it…

Instagram Sees Uptick in Engagement, Follower Growth (Still Way Down From A Year Ago)

For months, we’ve been looking at Locowise’s monthly Instagram engagement and growth reports, and things haven’t looked good for quite a while. This week, they released their look at March finding follower growth to be down 83.59% year-over-year, though it…

Yahoo Mail Adds GIF, Google Drive, Dropbox Access

Yahoo announced two updates for the Yahoo Mail app, which the company says makes “sending compelling, creative emails” easier. These include access to files from Google Drive and Dropbox and the ability to add GIFs from Tumblr into your email.…

DoubleClick Expands First Look, Tests Bidding in Dynamic Allocation

Google announced that First Look is now available to all DoubleClick for Publishers clients around the world and that it has begun testing exchange bidding in Dynamic Allocation. DoubleClick for Publishers First Look was first announced in beta several months…

Google Announces Efforts to Combat Display Ad Clickjacking

Google announced that it has rolled out new defenses to protect advertisers against clickjacking, which it has identified as an emerging threat to CPC display ads. Clickjacking is where the appearance of a site is changed so a victim doesn’t…